Sponsorship & Events Growth Strategist

Town of Addison; Addison (TX); On-site; USD 60,000 - 75,000; Full time

Job summary

Town of Addison is seeking a sponsorship sales professional under the Director of Special Events to solicit, secure, and manage cash and in-kind sponsorships for municipal events. You will develop a sales strategy and align marketing collateral, brochures, and social content to showcase sponsor assets.

The role includes prospecting leads, managing sponsor relationships, delivering customized proposals, coordinating with a department to ensure contracts are fulfilled, and reporting performance.

Qualifications

• A bachelor’s degree in Marketing, Communications, Tourism, Business, or a related field is required; AND
• Three (3) years of sales experience with sponsorship and/or advertising sales and one year experience in marketing or public relations, preferably around special events in a municipal or non‑profit organization; OR
• An equivalent combination of education and experience may be considered.

Responsibilities

• Solicits, secures, and manages cash and in-kind sponsorships for events produced by the Special Events Department.
• Develops the overall sales strategy tied to event marketing and collateral.
• Researches, prospect and establish sales leads through networking, cold calls, inquiries, and events.
• Cultivates major sponsorship partners and maintains existing corporate sponsorship accounts.
• Drafts and delivers proposals and presentations that differentiate assets to prospects.
• Develops opportunities to increase sponsorships from current and former sponsors.
• Oversees invoicing, sponsor credentials, and post-event recaps with staff.
• Reaches assigned sales goals and supports event activations and marketing plans.
• Submits monthly/annual progress reports on sponsorship activity.

Skills

Sponsorship sales

Marketing

Public relations

Negotiations

MS Office

Design software

Social media

Content creation

Education

Bachelor's degree in Marketing, Communications, Tourism, Business, or related field

Tools

Design software

Photo editing software

Job description

Town of Addison is seeking a sponsorship sales professional under the Director of Special Events to solicit, secure, and manage cash and in-kind sponsorships for municipal events. You will develop a sales strategy and align marketing collateral, brochures, and social content to showcase sponsor assets.

The role includes prospecting leads, managing sponsor relationships, delivering customized proposals, coordinating with a department to ensure contracts are fulfilled, and reporting performance.