Spirits Market Manager - Santa Fe, NM

Stockwell Reserve; New Mexico; On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

13 paid holidays

Product perks

Job summary

Santa Fe Distillery is seeking a Market Manager to lead brand-building sales efforts in Santa Fe, NM. You will forge relationships, open doors with distributors, and drive momentum on the road, bringing the craft to life through events and hands-on selling.

You should have 3–5 years in spirits/wine/beer sales or brand ambassadorship, a talent for storytelling, and a willingness to hustle solo while coordinating with HQ.

Qualifications

• 3–5 years of experience in spirits/wine/beer sales or brand ambassadorship.
• Proven ability to open doors and close deals.
• Comfort with public speaking and presenting to groups.

Responsibilities

• Turn new accounts into brand believers through tastings, meetings and pitches.
• Partner with distributor networks to align goals and drive sales.
• Bring the brand to life via pop-ups, events, and activations.
• Provide frontline market intel—menus, buyers' needs, trends.
• Track placements and market movement with good data and spreadsheets.

Skills

Sales

Brand ambassadorship

Relationship building

Cold calling

Public speaking

Negotiation

Tools

CRM

Excel

Job description

Join Santa Fe Distillery. Lead the charge. Pour the story.

We’re Santa Fe Distillery — an award-winning craft spirits house born in the high desert of New Mexico. We bottle more than spirits. We bottle stories — bold, untamed, and deeply rooted in the Southwest.

This isn’t just a sales job. This is brand building from the ground up. You’re not just pushing bottles — you’re forging relationships, telling stories, and creating real momentum in the market. We need a boots-on-the-ground Market Manager in Santa Fe who can sell with soul and lead with hustle.

YOUR DAILY ADVENTURE INCLUDES:

• Turning new accounts into brand believers — one tasting, one meeting, one perfect pitch at a time
• Making distributor partners your allies — guide, motivate, and win alongside them
• Bringing the brand to life through pop-ups, events, happy hours, and creative activations
• Providing front-line market intel, from what’s trending on menus to what buyers actually want
• Tracking placements, sales data, and market movement like a hawk (with a good spreadsheet game).

THE VIBE WE’RE AFTER:

• 3–5 years of experience in spirits/wine/beer sales or brand ambassadorship
• Knows how to open doors and close deals — people trust you
• Not afraid to cold call, hit the pavement, or step behind the bar to pour a sample
• Creative problem-solver, natural networker, and confident communicator
• Can thrive solo on the road, and show up as a team player back at HQ
• Bonus: you actually like public speaking and can command a room

WHY ROLL WITH US:

• 100% company-paid health, vision, and dental premiums
• 401(k) plan with 100% company match for the first 3% plus 50% of the next 2% of eligible compensation
• Flexible paid time off and 13 paid holidays
• Product perks and industry access
• Opportunity to make a meaningful impact within a growing, quality-driven brand

Let’s build something bold — one bottle, one story, one connection at a time.