Spirits Sales Market Manager

TAG Reserve Spirits; Austin (TX); Hybrid; USD 63,000 - 77,000; Full time

Benefits offered by this job

Hybrid work policy

Benefits package

Career development opportunities

Job summary

TAG Reserve Spirits is seeking a passionate Market Manager in Austin to be the face of our portfolio in top on-premise and off-premise accounts, driving growth, visibility, and engagement across our brands. This role offers a hybrid schedule with some remote work and travel up to 30%.

You will build relationships, execute sales programs, coordinate with distributors, and identify growth opportunities in a fast-paced market. KPIs and KPI-driven bonus are part of the compensation.

Qualifications

• 2–3 years of sales experience in alcohol beverage or consumer goods.
• Strong communication and relationship-building skills.
• Willingness to travel up to 30% and flexible hours including evenings/weekends.
• Proficient in budgeting, performance tracking, and using digital tools for reporting.

Responsibilities

• Serve as the primary TAG Reserve Spirits contact for key On-Premise & Off-Premise accounts, building consultative relationships.
• Drive portfolio performance by executing monthly and quarterly sales programs and activating brand initiatives.
• Increase brand visibility through POS placement and consumer sampling events.
• Collaborate with distributor partners and internal teams to ensure seamless execution of customer needs.
• Identify growth opportunities leveraging market trends and consumer insights.
• Manage budgets, track sales activity, and maintain accurate records using mobile and desktop tools.
• Partner with trade education teams to deliver impactful training and brand storytelling.

Skills

Sales experience

Communication skills

Customer-first mindset

Flexibility for evenings and weekends

Budgeting and reporting

Tools

Reporting tools

Job description

Where craft spirits and entrepreneurship play.

TAG Reserve Spirits is a premium spirits and cocktail company, headquartered in Atlanta, GA. We’re the team behind leading brands such as Bradshaw Bourbon, Campesino Rum and Tribini Espresso Martini cocktails.

Working at TAG Reserve Spirits is all about igniting entrepreneurship in all that we do. Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The salary range for this role, based in Austin, TX is $70,000.00. In addition, we offer annual bonus package predicated upon key performance indictor (KPI) deliverables.

Job Summary

At TAG Reserve Spirits, we’re on a mission to bring people together through moments of conviviality—and we’re looking for a passionate Market Manager to help us do just that.

In this role, you’ll be the face of our portfolio in top on-premise and off-premise accounts, driving growth, visibility, and engagement across our diverse range of brands. This is a unique opportunity to shape the consumer experience, build lasting relationships, and make a measurable impact in a dynamic, fast-paced market.

Who will love this job?

You’re a relationship-builder at heart who thrives in fast-moving environments and enjoys being out in the field. You bring a consultative mindset, a passion for premium brands, and a knack for spotting growth opportunities. You’re energized by collaboration, driven by results, and excited to be part of a team that values innovation, inclusion, and authenticity.

What you’ll do

• Serve as the primary TAG Reserve Spirits contact for key On-Premise & Off-Premise accounts, building strong, consultative relationships.
• Drive portfolio performance by executing monthly and quarterly sales programs and activating brand-specific initiatives aligned with market priorities.
• Increase brand visibility through strategic placement of point-of-sale materials and execution of consumer sampling events.
• Collaborate with distributor partners and internal teams to ensure seamless execution and follow-through on customer needs.
• Identify new opportunities for growth and innovation within your territory, leveraging market trends and consumer insights.
• Manage budgets, track sales activity, and maintain accurate records using mobile and desktop tools.
• Partner with trade education teams to deliver impactful training and brand storytelling to key stakeholders.

What’s in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at TAG Reserve Spirits has many possibilities. You'll be part of a culture that celebrates individual initiative and a long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

Required qualifications

• 2–3 years of experience in sales, preferably within the alcohol beverage or consumer goods industry.
• Strong communication and relationship-building skills with a customer-first mindset.
• Ability to work flexible hours, including evenings and weekends, and travel up to 30%.
• Proficiency in managing budgets, tracking performance, and using digital tools for reporting.

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 1 day a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.

We offer employees great benefits and perks to toast to a life filled with support. More details provided during our interview process.