Spirits Field Sales & Brand Growth Manager

IJW Whiskey Company; New York (NY); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

401(k) with matching

Health, dental, vision insurance

Health savings and flexible savings账户

Short-term and long-term disability

Paid time off

Referral program

Life insurance

Job summary

IJW Whiskey Company, LLC (IJW) is seeking a Business Development Manager to drive distribution, visibility, and velocity of IJW brands in On and Off‑Premise accounts in New York.

You will sell directly to customers, educate the trade and consumers, build distributor partnerships, manage pricing strategies, and lead brand activations across the market. The role requires hustle, strategic thinking, and travel within the territory.

Qualifications

• 3–5+ years in spirits sales or brand development
• Direct sales to On/Off-Premise accounts
• Valid driver’s license and willingness to travel

Responsibilities

• Direct Sales Execution: Sell IJW brands directly to On and Off‑Premise customers, recruit consumers through education and sampling, sell in distribution, secure menu placements, establish back‑bar placement, ensure shelves are set to standard and achieve targeted display execution.
• Off Premise Velocity Building: Execute brand building in targeted accounts, educate staff and buyers, evaluate pricing strategies, brand positioning, visibility and brand promotional merchandising.
• On‑Premise Velocity Building: Develop strong relationships with bartenders, bar managers, waitstaff and owners to drive drink features, cocktail menu placements, staff advocacy and education and build sustained brand pull‑through.
• Marketplace Leadership: Out‑execute competition, identify performance gaps and maximize opportunities in the territory.
• Distributor Partnership and Education: Work with distributor sales teams to prioritize activities and lead by example in the field; attend distributor meetings
• Pricing & Competitive Awareness: Understand competitive pricing strategies and consumer dynamics to adjust and drive volume
• Programming & Activations: Plan and execute tastings, promotions, education, events, ride‑withs, and market blitzes that generate results and distributor support

Skills

spirits sales

brand development

field marketing

Job description

IJW Whiskey Company, LLC (IJW) is seeking a Business Development Manager to drive distribution, visibility, and velocity of IJW brands in On and Off‑Premise accounts in New York.

You will sell directly to customers, educate the trade and consumers, build distributor partnerships, manage pricing strategies, and lead brand activations across the market. The role requires hustle, strategic thinking, and travel within the territory.