Spine Robotics Upstream Marketing Leader

Johnson & Johnson Co.; Florida; On-site; USD 102,000 - 177,000; Full time

Job summary

Johnson & Johnson's Orthopaedics team seeks an Upstream Marketing Manager, Spine Robotics to shape the long-term innovation strategy, technology roadmap, and multigenerational portfolio for Spine Digital, reporting to the Global Head of Robotics. Location is flexible among Raynham, MA; Warsaw, IN; Palm Beach Gardens, FL; or West Chester, PA, with on-site work required.

You will lead market insights, physician engagement, and cross‑functional portfolio governance to drive next‑gen robotic and

Qualifications

• Bachelor’s degree required; postgraduate qualification in a related field preferred.
• 5+ years of experience in Marketing, Product Management, Strategy, Innovation, Engineering, or related discipline.
• Experience in Medical Devices, Orthopaedics (Spine), Surgical Technologies, Navigation, Robotics, Digital Surgery, or related healthcare technologies.
• Proven track record developing product strategies, innovation roadmaps, technology portfolios, and business cases that inform investment decisions.
• Demonstrated ability to lead complex, cross-functional initiatives from concept through commercialisation while influencing stakeholders in a matrix organisation.

Responsibilities

• Serve as a strategic commercial leader and subject matter expert in Spine Surgery, supporting the long-term innovation strategy, portfolio vision, and technology roadmap.
• Lead upstream marketing activities supporting the NPD process, ensuring customer, clinical, and market insights are integrated throughout development.
• Drive surgeon engagement activities, including advisory boards, Voice of Customer programmes, concept testing, and evaluation of future innovations.
• Translate customer needs, market trends, and unmet clinical demands into product requirements, business cases, and strategic growth opportunities.
• Support the development and maintenance of a multigenerational product and technology roadmap aligned with customer, market, and business needs.
• Partner with R&D, Strategic Innovation, Clinical Affairs, Medical Affairs, Regulatory Affairs, and Commercial teams to define and execute portfolio strategy.
• Monitor competitive activity, emerging technologies, and innovation trends to inform strategic decision-making and portfolio prioritisation.
• Influence and align cross-functional stakeholders, key opinion leaders, and commercial teams to support strategic planning and successful execution of innovation initiatives.
• Provide commercial leadership throughout the innovation lifecycle, including concept generation, product development, launch planning, and global commercialisation.
• Support portfolio governance, investment prioritisation, and business planning.

Skills

Marketing

Strategy

Product management

Leadership

Analytical thinking

Communication

Stakeholder management

Healthcare knowledge

Education

Bachelor’s degree

Postgraduate qualification

Job description

Johnson & Johnson's Orthopaedics team seeks an Upstream Marketing Manager, Spine Robotics to shape the long-term innovation strategy, technology roadmap, and multigenerational portfolio for Spine Digital, reporting to the Global Head of Robotics. Location is flexible among Raynham, MA; Warsaw, IN; Palm Beach Gardens, FL; or West Chester, PA, with on-site work required.

You will lead market insights, physician engagement, and cross‑functional portfolio governance to drive next‑gen robotic and