Spine Robotics Upstream Marketing Leader

Johnson & Johnson; Florida; On-site; USD 102,000 - 177,000; Full time

Job summary

Johnson & Johnson is seeking an Upstream Marketing Manager, Spine Robotics to join our Orthopaedics team, ideally in Raynham, MA, with flexibility for Warsaw, IN, Palm Beach Gardens, FL, or West Chester, PA. You’ll shape innovation strategy, portfolio roadmaps, and future capabilities for the VELYS Active Robotic-Assisted System within the Spine Digital business.

You’ll lead cross-functional initiatives, partner with R&D and Clinical teams, and influence senior stakeholders to drive market

Qualifications

• Bachelor's degree required; postgraduate qualification in a related field preferred.
• 5+ years of experience in Marketing, Product Management, Strategy, Innovation, Engineering, or a related discipline.
• Experience in Medical Devices, Orthopaedics (Spine), Surgical Technologies, Navigation, Robotics, Digital Surgery, or related healthcare technologies.
• Proven track record developing product strategies, innovation roadmaps, technology portfolios, and business cases that inform investment decisions.
• Demonstrated ability to lead complex, cross-functional initiatives from concept through commercialisation while influencing stakeholders in a matrix organisation.
• Strong strategic, analytical, and commercial acumen with the ability to prioritise and deliver multiple high-impact initiatives with a high degree of autonomy.
• Experience defining long-term strategic vision, translating insights into execution plans, and delivering measurable business results.
• Exceptional communication, presentation, and stakeholder management skills.
• Ability to work within cadaver lab and operating room environments is required.
• Preferred: Experience leading surgeon advisory boards, customer engagement programmes, market development initiatives, and innovation governance processes.
• Preferred: Experience in Digital Health, Software, Artificial Intelligence, Machine Learning, Data Analytics, Navigation, Robotics, or enabling surgical technologies.

Responsibilities

• Serve as a strategic commercial leader and subject matter expert in Spine Surgery, supporting the long-term innovation strategy, portfolio vision, and technology roadmap.
• Lead upstream marketing activities supporting the NPD process, ensuring customer, clinical, and market insights are integrated throughout development.
• Drive surgeon engagement activities, including advisory boards, Voice of Customer programmes, concept testing, and evaluation of future innovations.
• Translate customer needs, market trends, and unmet clinical demands into product requirements, business cases, and strategic growth opportunities.
• Support the development and maintenance of a multigenerational product and technology roadmap aligned with customer, market, and business needs.
• Partner with R&D, Strategic Innovation, Clinical Affairs, Medical Affairs, Regulatory Affairs, and Commercial teams to define and execute portfolio strategy.
• Monitor competitive activity, emerging technologies, and innovation trends to inform strategic decision-making and portfolio prioritisation.
• Influence and align cross-functional stakeholders, key opinion leaders, and commercial teams to support strategic planning and successful execution of innovation initiatives.
• Provide commercial leadership throughout the innovation lifecycle, including concept generation, product development, launch planning, and global commercialisation.
• Support portfolio governance, investment prioritisation, and business planning.

Skills

Strategic marketing

Product management

Strategy

Innovation

Stakeholder management

Commercial acumen

Education

Bachelor's degree

Postgraduate qualification (preferred)

Job description

Johnson & Johnson is seeking an Upstream Marketing Manager, Spine Robotics to join our Orthopaedics team, ideally in Raynham, MA, with flexibility for Warsaw, IN, Palm Beach Gardens, FL, or West Chester, PA. You’ll shape innovation strategy, portfolio roadmaps, and future capabilities for the VELYS Active Robotic-Assisted System within the Spine Digital business.

You’ll lead cross-functional initiatives, partner with R&D and Clinical teams, and influence senior stakeholders to drive market