Upstream Marketing Manager, Spine Robotics

Johnson & Johnson; West Chester (Chester County); On-site; USD 102,000 - 177,000; Full time

Job summary

The Upstream Marketing Manager, Spine Robotics at Johnson & Johnson leads strategic marketing in spine robotics, shaping the technology roadmap and portfolio for the Spine Digital business. Based in the US, the role partners with R&D, Medical Affairs, Regulatory, and Commercial teams to drive NPD and future capabilities.

The ideal candidate has 5+ years in marketing or related fields within medical devices or orthopaedics, plus proven cross-functional leadership and strong communication skills.

Qualifications

• Bachelor's degree required; postgraduate qualification preferred.
• 5+ years in Marketing, Product Management, Strategy, Innovation or related discipline.
• Experience in Medical Devices, Orthopaedics (Spine) or Surgical technologies.
• Proven track record developing product strategies, roadmaps and business cases.
• Lead complex, cross-functional initiatives in a matrix organisation.
• Strong strategic, analytical and commercial acumen with multiple initiatives.
• Exceptional communication, presentation and stakeholder management skills.
• Ability to work in cadaver lab and operating room environments.
• Preferred: surgeon advisory boards, customer engagement and governance experience.
• Preferred: Digital Health, AI/ML, Data Analytics, Navigation, Robotics exposure.

Responsibilities

• Serve as strategic commercial leader in Spine Surgery, shaping roadmap and portfolio.
• Lead upstream marketing activities supporting the NPD process with insights.
• Drive surgeon engagement through advisory boards and Voice of Customer programs.
• Translate customer needs and market trends into product requirements and business cases.
• Support multigenerational product and technology roadmaps aligned with needs.
• Partner with R&D, Clinical Affairs, Regulatory and Commercial teams on portfolio strategy.
• Monitor competitive activity and emerging technologies for strategic planning.
• Influence cross-functional stakeholders to support innovation initiatives.
• Provide commercial leadership across concept, development, launch and global deployment.
• Support portfolio governance, investment prioritisation and business planning.

Skills

Marketing

Product Management

Strategy

Innovation

Engineering

Stakeholder management

Cross-functional leadership

Analytical

Education

Bachelor's degree

Job description

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function

Marketing

Job Sub Function

Strategic Marketing

Job Category

People Leader

All Job Posting Locations

Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America

Job Description

We are searching for the best talent for an Upstream Marketing Manager, Spine Robotics to join our Orthopaedics team ideally located in Raynham, MA, however Warsaw, IN, Palm Beach Gardens, FL, or West Chester, PA may also be considered.

Purpose

The Upstream Marketing Manager, Spine Robotics will serve as a strategic leader and subject matter expert in Spine Surgery, Robotics and Navigation Technologies, supporting and shaping the long-term innovation strategy, technology roadmap, and multigenerational product portfolio for the Spine Digital business. This person will be part of the upstream commercial team supporting the NPD process for new clinical applications for the VELYS™ Active Robotic-Assisted System, including future capability expansion, surgical planning and AI-enabled capabilities. Additionally, this person will partner with the Advanced Technology, R&D, Commercial, and Clinical teams to identify emerging technology trends, assess competitive landscapes, and shape future portfolio investment opportunities. The Upstream Marketing Manager, Spine Robotics will report to the Global Head of Robotics.

Responsibilities Include

• Serve as a strategic commercial leader and subject matter expert in Spine Surgery, supporting the long-term innovation strategy, portfolio vision, and technology roadmap.


• Lead upstream marketing activities supporting the NPD process, ensuring customer, clinical, and market insights are integrated throughout development.


• Drive surgeon engagement activities, including advisory boards, Voice of Customer programmes, concept testing, and evaluation of future innovations.


• Translate customer needs, market trends, and unmet clinical demands into product requirements, business cases, and strategic growth opportunities.


• Support the development and maintenance of a multigenerational product and technology roadmap aligned with customer, market, and business needs.


• Partner with R&D, Strategic Innovation, Clinical Affairs, Medical Affairs, Regulatory Affairs, and Commercial teams to define and execute portfolio strategy.


• Monitor competitive activity, emerging technologies, and innovation trends to inform strategic decision-making and portfolio prioritisation.


• Influence and align cross-functional stakeholders, key opinion leaders, and commercial teams to support strategic planning and successful execution of innovation initiatives.


• Provide commercial leadership throughout the innovation lifecycle, including concept generation, product development, launch planning, and global commercialisation.


• Support portfolio governance, investment prioritisation, and business planning.

Qualifications & Experience

• Bachelor's degree required; postgraduate qualification in a related field preferred.


• 5+ years of experience in Marketing, Product Management, Strategy, Innovation, Engineering, or a related discipline.


• Experience in Medical Devices, Orthopaedics (Spine), Surgical Technologies, Navigation, Robotics, Digital Surgery, or related healthcare technologies.


• Proven track record developing product strategies, innovation roadmaps, technology portfolios, and business cases that inform investment decisions.


• Demonstrated ability to lead complex, cross-functional initiatives from concept through commercialisation while influencing stakeholders in a matrix organisation.


• Strong strategic, analytical, and commercial acumen with the ability to prioritise and deliver multiple high-impact initiatives with a high degree of autonomy.


• Experience defining long-term strategic vision, translating insights into execution plans, and delivering measurable business results.


• Exceptional communication, presentation, and stakeholder management skills.


• Ability to work within cadaver lab and operating room environments is required.


• Preferred: Experience leading surgeon advisory boards, customer engagement programmes, market development initiatives, and innovation governance processes.


• Preferred: Experience in Digital Health, Software, Artificial Intelligence, Machine Learning, Data Analytics, Navigation, Robotics, or enabling surgical technologies.

About Orthopaedics

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.

Your unique talents will help patients on your journey to wellness. Learn more at https://www.jnj.com/medtech

Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.

Preferred Skills

Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Industry Analysis, Leadership, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Improvements, Product Portfolio Management, Product Strategies {+ 2 more}

The anticipated base pay range for this position is :

$102,000.00 - $177,100.00