Specialist, Programmatic Media New

BarkleyOKRP; Northern (KY); Hybrid; USD 50,000 - 60,000; Full time

Benefits offered by this job

Health insurance

Flexible PTO

Life insurance

401K

Job summary

BarkleyOKRP is seeking a Programmatic Media Specialist to own and optimize paid programmatic campaigns across DSPs. You will manage setup, trafficking coordination, and ongoing optimization to drive client performance and growth.

The role emphasizes data-driven decision making, collaboration with AdOps, and maintaining brand safety while delivering insights through regular reporting.

Qualifications

• 1–3 years of experience in digital media or a highly analytical field.
• Basic exposure to or certifications in DV360 and The Trade Desk preferred.
• Strong proficiency in Excel and working with large datasets.
• Sharp eye for spotting discrepancies in numbers and settings.

Responsibilities

• Own end-to-end setup and launching of programmatic campaigns within DSPs (DV360, The Trade Desk).
• Collaborate with AdOps to develop and submit trafficking requests and naming conventions.
• Monitor daily pacing and performance; adjust bids, frequency caps, and budgets.
• Review verification data and manage domain safelist/blocklist for brand safety.
• Pull, clean, and analyze weekly/monthly reports; translate data into insights.
• Troubleshoot campaign issues and coordinate with support teams as needed.

Skills

Programmatic advertising

DV360

The Trade Desk

Campaign optimization

Data analysis

Excel

Attention to detail

Tools

DV360

The Trade Desk

Excel

Job description

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

This is a full-time, remote / hybrid (based on your proximity to the office) position for a Programmatic Media Specialist at BarkleyOKRP. In this role, you will develop and manage the performance of various paid programmatic campaigns, to drive client performance and growth.

This position is non-exempt.

Core Responsibilities

• Campaign Execution & Builds: Own the end-to-end setup and launching of programmatic campaigns within DSPs including DV360 and The Trade Desk, ensuring 100% accuracy in targeting, creatives, and flighting.
• AdOps Coordination & Trafficking: Partner closely with our AdOps team to develop and submit trafficking requests including placement naming convention, URLs, and creative assignments.
• Campaign Stewardship & Optimization: Proactively monitor daily campaign pacing and performance. Execute bid adjustments, frequency capping, and budget shifts to maximize campaign KPIs.
• Brand Safety & Quality Control: Review ad verification data (DoubleVerify) and platform performance metrics to manage domain whitelists/blocklists, removing underperforming or unsafe inventory based on brand safety benchmarks.
• Reporting & Analytics: Pull and clean weekly/monthly creative and audience performance reports. Identify trends and translate raw data into actionable insights.
• Troubleshooting: Act as the first line of defense when campaigns underpace or creatives reject, utilizing DSP help centers and support teams to resolve issues, managing up to account supervisors effectively and efficiently.

Core Competencies

Here’s what it takes to be successful in the role:

• Curiosity and Skepticism: You are always asking, “ WHY? ” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.
• Strategic, Creative Problem-Solving : You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success. You love coming up with creative solutions to new and old problems alike.
• Initiative : You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.
• Communication & Storytelling: You can easily communicate complex information or nuanced situations. You know what details are necessary and what details to leave behind. You can marry data and storytelling to articulate a compelling vision.
• Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You’re ready and excited for changes in the media landscape.
• Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself and others.

Skills

• Experience : 1 –3 years of experience in digital media, digital advertising, or a highly analytical field (internship experience in programmatic is a major plus).
• Platform Familiarity : Basic exposure to or certifications in DV360 and/or The Trade Desk (e.g., TTD Edge Academy).
• Data Mindset : Strong proficiency in Microsoft Excel (data sorting, VLOOKUPs, Pivot Tables) and a comfort level working with large datasets.
• Attention to Detail : A sharp eye for spotting discrepancies in numbers, naming conventions, or settings before they become budget-wasting mistakes.

Compensation

T he annual gross base salary range is $50,000- $60,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.

BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging

• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.

As set forth in BarkleyOKRP’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.