Senior Media Planner

BarkleyOKRP; Buffalo (NY); Hybrid; USD 60,000 - 83,000; Full time

Benefits offered by this job

Health insurance

Flexible PTO

Life insurance

401K

Job summary

BarkleyOKRP, via MissionOne Media, seeks a Senior Planner in a hybrid role to build strategic media recommendations and manage client partnerships across multi-channel campaigns. You will collaborate with internal teams across activation, data & analytics, CRM, strategy and finance, using data-driven insights to optimize budgets and drive results for clients.

The position offers a competitive base salary range with comprehensive benefits and opportunities for growth in a fast-paced, evolving

Qualifications

• Bachelor’s degree or equivalent in a related field.
• 2-3 years of media planning experience required.
• Strong knowledge of both traditional & digital media channels is preferred.
• Proven experience in local media strategy required.
• Ability to think critically and apply a strategic approach to all plans or projects.

Responsibilities

• Develops strategic and tactical media recommendations for clients, recommending channels and tactics that will deliver upon client’s objectives.
• Build and maintain strong working relationships with internal teams, including client experience, activation, data & analytics, CRM, strategy, and finance.
• Build strategic media audiences through 3rd party syndicated audience tools to develop audience recommendations and understand audience media consumption and behaviors.
• Use competitive intelligence tools to identify category white space and support media strategy.
• Flawlessly manage client media budget, including the development of media flowcharts and approvals.
• Support in client billing, including collaboration with Finance to review invoices against spend.

Skills

Media planning

Strategic thinking

Communication

Storytelling

Analytical skills

Budget management

Education

Bachelor’s degree or equivalent in a related field

Tools

Nielsen

Mintel

Comscore

MRI-Simmons

YouGov Profiles

Job description

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

• $1 Billion+ in Annual Billings
• 200 Team Members
• Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024

This is a full-time, hybrid position for a Senior Planner at BarkleyOKRP. This position is responsible for building and presenting strategic and tactical media recommendations that are effective and impactful while making smart use of the client’s budget. You will work closely with others across MissionOne Media and BarkleyOKRP client experience teams, and you will partner closely with clients.

Qualities

Here’s what it takes to be successful in the role:

• Curiosity and Skepticism: You are always asking, “WHY?” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.
• Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop a smart, strategic approach to media for your clients.. You love coming up with creative solutions to new and old problems alike.
• Initiative & Accountability: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.
• Communication & Storytelling: You can easily communicate complex information or nuanced situations. You build strong working relationships with clients and can confidently navigate questions on the fly. You can marry data and storytelling to articulate a clear point-of-view.
• Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You’re ready and excited for changes in the media landscape.
• Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself.

Responsibilities Include

• Develops strategic and tactical media recommendations for clients, recommending channels and tactics that will deliver upon client’s objectives
• Build and maintain strong working relationships with internal teams, including client experience, activation, data & analytics, CRM, strategy, and finance
• Build strategic media audiences through 3rd party syndicated audience tools (Nielsen, Mintel, Comscore, MediaTools, Commspoint, MRI-Simmons, YouGov Profiles) to develop audience recommendations and understand audience media consumption and behaviors.
• Use competitive intelligence tools to identify category white space and support media strategy
• Flawlessly manage client media budget, including the development of media flowcharts, sending flowchart updates, working with clients to secure budget approvals, and authorizing Activation teams to purchase.
• Support in client billing, including partnership with the Finance team to review draft invoices against anticipated spend, ensuring invoices line up with planned investment
• Crafting internal and external POVs based on trending topics impacting the media landscape, category or market trends, clearly articulating the impact to media recommendations.
• Participating in weekly status calls to keep clients updated on active media projects, and relaying important updates back to internal teams.

Qualifications

• Bachelor’s degree or equivalent in a related field
• 2-3 years of media planning experience required
• Strong knowledge of both traditional & digital media channels is preferred
• Proven experience in local media strategy required
• Ability to think critically and apply a strategic approach to all plans or projects
• Ability to work effectively with a variety of internal teams and business groups, including Activation, Creative, Data & Measurement, Strategy, and Finance
• Ability to communicate effectively within a team environment as well as with outside media sales reps
• Displays a passion for media and advertising
• Strong organizational and mathematical skills (including basic media math)
• Ability to multi-task and deliver work on time for set deadlines
• Must be prepared for a fast-paced environment and be comfortable making decisions

Compensation

The annual gross base salary range is $60,000- $83,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary based on a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.

BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging

• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.