Specialist, Performance Marketing

Delta Air Lines, Inc.; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Profit sharing

401(k) with company contributions up 到

Paid time off

Comprehensive health benefits

Fertility support

Employee discounts

Job summary

Delta Air Lines, Inc. is seeking a Performance Marketing Specialist to manage the day-to-day execution of campaigns and promotions across paid and owned channels.

You will partner with analytics to surface insights and ensure timely, conversion-focused delivery of assets, supporting Delta's retail engine and strategic campaigns. The role requires a detail-oriented marketer with strong organizational skills, a strategic mindset, and the ability to influence across teams to drive customer

Qualifications

• 3-5+ years of experience in Marketing, Communications, or related field.
• Ability to manage complex workstreams with limited oversight.
• Strong organizational and project management skills with attention to detail and timelines.
• Clear, confident communicator who can influence across stakeholders.
• Curiosity about AI technologies and willingness to apply AI tools to enhance productivity, decision-making, and business outcomes.
• Ability to connect marketing work to broader business and customer goals.
• Curiosity and initiative to solve problems and propose smarter ways of working.
• Comfort working in fast-paced, matrixed environments.
• Experience using data to inform marketing decisions and identify improvement areas.
• Consistently prioritizes safety and security of self, others, and personal data.
• Embraces diverse people, thinking, and styles.

Responsibilities

• Execute campaign deliverables supporting Delta's retail engine, including core product promotions and seasonal events.
• Manage production and deployment of assets across email, paid media, and digital channels.
• Track and analyze campaign performance with Analytics, surfacing insights to improve tactics.
• Maintain integrated calendars and trackers for upcoming campaigns and priorities.
• Partner with channel, creative, and product teams to align messaging and optimize customer flows.
• Lead routing, QA, and approvals for creative assets and identify workflow roadblocks.
• Support planning and prep for retail campaigns translating business inputs into briefs.
• Balance multiple campaigns and priorities while delivering high-quality work on time.

Skills

Marketing experience

Complex workstreams

Organizational skills

Clear communication

AI curiosity

Data-driven decisions

Problem solving

Fast-paced environments

Data privacy awareness

Diversity and inclusion

Education

High school diploma or equivalent

Job description

How you'll help us Keep Climbing (overview & key responsibilities)

Delta's Performance Marketing team is focused on converting interest into action-helping customers understand what's available to them and motivating purchase. We translate strategy into conversion-focused execution through high-impact, cross-channel campaigns and touchpoints.

As a Performance Marketing Specialist, you will bring our retail engine to life by managing the day-to-day execution of campaigns and promotions. You'll play a critical role in helping customers find, understand and buy Delta products - working closely with internal teams to deliver seamless, performance-minded marketing across paid and owned channels.

This role is ideal for a detail-oriented marketer with strong organizational skills, a strategic mindset, and a passion for influencing customer decisions through thoughtful, well-timed content.

Key Responsibilities

• Execute campaign deliverables that support Delta's retail engine, including core product promotions, tentpole retail events (e.g., Summer Retail, Cyber Monday), and cultural calendar activations.

• Manage the production and deployment of assets across email, paid media, and digital channels - ensuring clear, timely, and conversion-focused execution.

• Track and analyze campaign performance in partnership with Analytics, surfacing insights that improve future tactics and inform brief development.

• Maintain integrated calendars and trackers that organize upcoming retail campaigns, performance insights, and business priorities in one place.

• Partner with channel, creative, and product teams to align messaging, optimize customer flows, and ensure tactical execution ladders up to broader goals.

• Lead routing, QA, and approvals for creative assets, proactively identifying roadblocks and opportunities for smoother workflows.

• Support planning and prep for retail campaigns, helping translate business inputs into marketing briefs and tactical next steps.

• Balance multiple campaigns and priorities, adapting to business needs while delivering high-quality work on time.

What you need to succeed (minimum qualifications)

• 3-5+ years of experience in Marketing, Communications, or a related field.

• Demonstrated ability to manage complex workstreams with limited oversight.

• Strong organizational and project management skills, with attention to detail and timelines.

• Clear, confident communicator who can influence across stakeholders.

• Demonstrated curiosity about emerging AI technologies and a willingness to explore and apply AI tools to enhance productivity, decision-making, and business outcomes.

• Ability to connect marketing work to broader business and customer goals.

• Curiosity and initiative to solve problems and propose smarter ways of working.

• Comfort working in fast-paced, matrixed environments.

• Experience using data to inform marketing decisions and identify improvement areas.

• Consistently prioritizes safety and security of self, others, and personal data.

• Embraces diverse people, thinking, and styles.

• Possesses a high school diploma, GED, or high school equivalency.

• Is at least 18 years of age and has authorization to work in the United States.

What will give you a competitive edge (preferred qualifications)

• Experience executing retail or performance marketing campaigns across multiple products.

• Familiarity with personalization strategies, test-and-learn frameworks, and data-led optimization.

• Understanding of the travel or hospitality industry and customer purchasing behavior.

• Experience collaborating across functions including analytics, product, and channel teams.

Benefits and Perks to Help You Keep Climbing

Our culture is rooted in a shared dedication to living our values - Care,Integrity, Resilience, Servant Leadership, and Teamwork - every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way.

Why You'll Love Delta

• Competitive salary,industry-leading profit sharing program, and performance incentives

• 401(k) with generous companycontributions up to 9%

• Paid time off includingvacation, holidays, paid personal time, maternity and parental leave

• Comprehensive health benefitsincluding medical, dental, vision, short/long term disability and lifebenefits

• Family care assistancethrough fertility support, surrogacy and adoption assistance, lactationsupport, subsidized back-up care, and programs that help with loved onesin all stages

• Holistic Wellbeing programsto support physical, emotional, social, and financial health, includingaccess to an employee assistance program offering support for you andanyone in your household, free financial coaching, and extensive resourcessupporting mental health

• Domestic and Internationalspace-available flight privileges for employees and eligible familymembers

• World-wide partnerships toengage in community service and innovative goals created to focus onsustainability and reducing our carbon footprint

• Recognition rewards andawards through the platform Unstoppable Together

• Business Resource Groupscreated to connect employees with common interests to promote inclusion,provide perspective and help implement strategies

• Access to over 500 discounts,specialty savings and voluntary benefits through Deltaperks such as carand hotel rentals and auto, home, and pet insurance, legal services, andchildcare

Delta Air Lines, Inc. is an Equal Employment Opportunity / If you are a qualified individual, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings through this site, apply for jobs through Delta's online system, or at any point in the selection process. To request a reasonable accommodation, please click here