Specialist, Events Marketing

International Information Systems Security Certification Consortium; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company in cybersecurity is seeking a Marketing Specialist for Events to execute marketing campaigns that drive attendance and engagement for their events. The ideal candidate will have a passion for integrated marketing, strong interpersonal skills, and experience in managing event projects. This role requires a collaborative team player approach, with responsibilities including campaign execution across various channels and tracking of marketing effectiveness. If you have a background in marketing or communications with an interest in cybersecurity, we encourage you to apply.

Qualifications

• 3 years of experience in integrated event marketing campaigns.
• Experience in IT, cybersecurity, or association membership preferred.
• Ability to prioritize multiple projects in a deadline-driven environment.

Responsibilities

• Lead execution of multiple event marketing campaigns from start to finish.
• Collaborate with creative, content, and internal event teams.
• Track effectiveness of campaigns/projects weekly.

Skills

Interpersonal skills

Communication skills

Event marketing

Digital marketing

Project management

Education

Bachelor’s degree in marketing, Communications, or related field

Tools

Salesforce CRM

Marketing Cloud

CVENT

MS Office Suite

Canva

Monday.com

Job description

Overview

Your Future. Secured. ISC2 is a force for good. As the world’s leading nonprofit member organization for cybersecurity professionals, our core values — Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence — drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award- winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills, and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more at ISC2 online and connect with us on Twitter, Facebook, and LinkedIn. When you join ISC2, you’ll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization — an environment of authenticity, trust, empowerment, and connectedness that empowers all our successes.

Position Summary

The Marketing Specialist, Events is passionate about working with our events marketing team to create and execute integrated marketing campaigns drive attendance, engagement and brand awareness for our ISC2 events portfolio. The ideal candidate will be a results-orientated, driven and collaborative team player who takes ownership of assigned events and works constructively with internal/external teams and partners.

Responsibilities

• Driven and collaborative team player who takes ownership of assigned events, constructively working with other departments, teams, and partners to proactively moves projects forward and seek resolutions to obstacles as they arise
• Lead the execution of multiple event marketing campaigns, often concurrent, from start to finish, managing and meeting deadlines. Includes email, digital, social media, content, website, paid media and partner channels
• Collaborate with creative, content, communications, internal event hosts and sales teams to ensure alignment of messaging and goals
• Write or oversee marketing copy for landing pages, emails, paid ads, social media, newsletters and sponsor/speaker toolkits
• Coordinate marketing efforts for speaker and sponsor promotion, including co-branded assets and out-reach
• Oversee event website content updates, ensuring accuracy
• Support audience segmentation and targeting strategies for new and returning attendees
• Provide marketing support for on-site and virtual activations, including signage, programming and engagement
• Responsible for tracking effectiveness of campaigns/projects weekly; Develop actionable, data-driven insights to inform team to enhance and create effective marketing strategies. Uses A/B testing when appropriate
• Develop recap documents highlighting key insights and ROI, recommendations for future optimization and ensure distribution within 8 weeks post event
• Pull weekly registration reports for all live events and update the respective Salesforce Campaign.
• Upload all final ISC2 event attendees and booth leads into Salesforce within 3 days of event completion.
• Ensure all final promotional emails, materials and documents for each campaign is accurately saved on SharePoint.
• Conduct market, audience and competitive insights to identify new opportunities to help drive registration for our ISC2 events program.
• Stays informed on developments in the marketing discipline and within our sphere of influence: new techniques, ideas, channels, strategies, etc.

Behavioral Competencies

• Demonstrates commitment to valuing diversity and contributing to an inclusive working and learning environment.
• Must exhibit strong interpersonal skills and professional demeanor to maintain business relationships with internal and external staff, members, partners, clients and teams.
• Exceptional communication (verbal and written) and presentation skills; confidently articulate information in a professional manner to individuals at all levels, and with both internal and external partners
• Ability to prioritize multiple projects in a deadline-driven environment
• Critical eye for compelling event marketing copy and design
• Highly motivated individual with a can-do experience; resourceful and proactive

Qualifications

• Excellent PC skills including MS Office products (Word, Excel, Power Point, Outlook), internet and web applications/navigation
• Demonstrated ability to execute integrated marketing campaigns across digital, email, social, content and paid media
• Salesforce CRM and Marketing Cloud, Canva and Monday.com application knowledge a plus
• CVENT experience preferred

Education and Work Experience

• Bachelor’s degree in marketing, Communications, or related field preferred
• 3 years’ experience planning, strategizing and managing integrated event marketing campaigns for digital, email, content, paid media and social (LinkedIn, X, AdWords, etc.)
• IT, cybersecurity or association membership experience preferred

Physical and Mental Demands

• Work normal business hours and extended hours when necessary
• Remain in a stationary position, often standing or sitting for prolonged periods
• Regular use of remote office equipment such as a computer/laptop and monitor computer screens
• May occasionally, approximately 10% of the time, transport and/or lift up to 30 lbs. of equipment or packages, which may also involve squatting, bending, or kneeling