Specialist/Senior Specialist, Event Marketing/Webinar (Bangkok Based, relocation provided)

Agoda; Washington (District of Columbia); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Specialist/Senior Specialist to lead innovative webinars that drive business growth and partner engagement. This role involves strategic planning, cross-functional collaboration, and performance analysis to ensure impactful delivery. You'll manage the entire webinar lifecycle, from ideation to execution, while working closely with sales and marketing teams. If you're passionate about digital marketing and eager to make a significant impact in a vibrant team, this opportunity is perfect for you.

Qualifications

• 3-5 years of experience in digital marketing with strong understanding of campaign metrics.
• Exceptional communication and stakeholder management skills.

Responsibilities

• Lead the planning and delivery of webinars that support business growth.
• Manage end-to-end webinar logistics including scheduling and live hosting.

Skills

Digital Marketing

Campaign Metrics

Communication Skills

Project Management

Critical Thinking

Tools

Zoom Webinar

Salesforce

HubSpot

Job description

Join to apply for the Specialist/Senior Specialist, Event Marketing/Webinar (Bangkok Based, relocation provided) role at Agoda.

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel

We believe travel allows people to enjoy, learn, and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding, and happiness.

We are a skillful, driven, and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.

The Opportunity

We are seeking a strategic and execution-driven Specialist/Senior Specialist to lead the planning and delivery of webinars that support business growth, partner engagement, and thought leadership. This role will require strong cross-functional collaboration, content development capabilities, and a data-informed approach to drive measurable impact.

You will own the end-to-end webinar lifecycle—from ideation and coordination to performance reporting—while acting as a key liaison across sales, marketing, and leadership teams.

Key Responsibilities

• Webinar Strategy and Planning
• Develop a webinar calendar that aligns with key business and partner objectives
• Propose timely and relevant webinar topics, speakers, and formats based on audience needs, performance data, and market trends
• Lead internal discussions to shape webinar themes and positioning

• Cross-Functional Collaboration and Communication
• Coordinate with stakeholders across marketing, sales, and leadership to align on goals and ensure engagement throughout the planning process
• Prepare briefing materials and speaker support content, ensuring consistent messaging and delivery
• Act as a reliable point of contact for internal stakeholders and external contributors involved in webinar execution

• Project Management and Execution
• Manage end-to-end webinar logistics including scheduling, registration, platform setup, dry runs, and live hosting
• Ensure all event elements are delivered on time, including promotional campaigns, content assets, and speaker coordination
• Monitor execution and problem-solve during live sessions as needed

• Performance Analysis and Reporting
• Track and analyze performance metrics (e.g., impressions, CTR, registration, attendance, engagement, conversion)
• Summarize insights and learnings in structured performance reports and presentations
• Use findings to recommend improvements for future webinars and engagement strategies

Requirements

• 3–5 years of experience in digital marketing, with a strong understanding of campaign metrics and performance levers
• Strong critical thinking skills; able to connect content planning with business strategy and audience intent
• Exceptional communication and stakeholder management skills; confident in working with senior leaders, speakers, and cross-functional teams
• Ability to break down complex projects into actionable steps and independently manage multiple moving parts
• Proficiency in building structured, visually clear decks and post-event reporting

Nice-to-Haves

• Familiarity with webinar tools (e.g., Zoom Webinar, ON24) and CRM/marketing platforms (e.g., Salesforce, HubSpot)
• Experience working with sales teams or in a B2B environment
• Comfort navigating ambiguity in a fast-paced, collaborative setting

Why Join Us?

At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!