Specialist Marketing Strategy

PGA TOUR, Inc; Ponte Vedra Beach (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

PGA Tour, Inc. seeks a marketing professional to lead product branding and asset execution for PGA Tour events and related properties. You will manage paid/earned media and email campaigns, coordinating with Creative Studio and external partners to ensure timely, error-free delivery and brand consistency.

You will also build email marketing programs, drive local revenue, and collaborate with the Marketing Operations team to optimize asset workflows and campaign performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising or related discipline required.
• Minimum 4 years’ experience in marketing, preferably sports marketing.
• Excellent written communication and copywriting skills.
• Strong project management aptitude and ability to meet deadlines.

Responsibilities

• Develop and direct marketing strategies utilizing paid and earned media and promotions to build local awareness and revenue.
• Manage the full media buying process with agency and Marketing Operations for asset requests.
• Develop email marketing strategies for PGA Tour events and campaigns.
• Collaborate with Creative Studio/Director to craft brand voice for each product and ensure consistency across materials.
• Own media asset grids for print, digital, TV, radio and outdoor; track specs and deadlines.
• Coordinate weekly/bi-weekly marketing calls and summarize outcomes for stakeholders.
• Create compelling email content to engage fans and drive awareness and revenue; analyze performance.
• Assist local events staff with on-site collateral like signage and maps.
• Work with Digital and Communications teams on content plans to drive admissions revenue and exposure.
• Handle special projects as assigned.

Skills

Copywriting

Project management

Marketing strategy

Media planning

Email marketing

Graphic design

Education

Bachelor's degree in Marketing, Communications, Business, Advertising

Tools

Microsoft Word

Excel

PowerPoint

Job description

The Best Players Need the Best People.This position will manage the execution of all PGA Tour product marketing assets for PGA Tour events, TPC Network, etc. through Creative Studio (and outside sources, if necessary) to ensure correct branding and marketing messages are used and that projects are prioritized, completed on time and free of errors. This position is also responsible for building email marketing campaigns to promote PGA Tour products, as well as fulfillment of all creative assets for the paid media campaigns as part of the overall marketing plan.QUALIFICATIONSBachelor's degree in Marketing, Communications, Business, Advertising, or other related discipline requiredMinimum 4 years’ experience in marketing, preferably sports marketingProficiency in Microsoft Word, Excel, and PowerPoint presentation design is requiredExcellent written communication and copywriting skillsStrong project management aptitude and ability to work against deadlinesThorough knowledge of general business proceduresCreative trafficking and graphic design background a plusRESPONSIBILITIES/DUTIESDevelop and direct marketing strategies utilizing paid media, earned media and promotions, which build local awareness and drive revenue for PGA Tour productsIn coordination with manager, media buying agency and/or Marketing Operations team, manage the full media buying process, including creative assets requestsDevelop the e-mail marketing strategies for PGA Tour eventsCollectively work with Creative Studio and the Creative Director to develop a brand strategy and promotional campaign that creates a voice for each assigned product in the local market. Ensure that campaigns align and maintain consistency across various executions, and internal and external partnersOwn media asset grids regarding print, digital, TV, radio and outdoor (specs, deadlines, trafficking)Coordinate weekly or bi-weekly marketing calls and provide summary recaps to stakeholders after the callsDevelop and execute compelling email content that engages with fans to drive awareness and revenueAnalyze email campaign performance, communicate sales revenue generated and develop ideas for improvementAssist local events and/or club staff and manager with the creation of on-site collateral, including signage, course maps, spectator and pairings guides, etc.Work in partnership with Digital and Communications teams to develop content plans which generate admissions revenue, awareness and exposure for assigned productsSpecial projects or other duties as assigned