Specialist, Digital Marketing

Performance Foodservice; Clanton (AL); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Day 1 Health & Wellness Benefits

Employee Stock Purchase Plan

401K Employer Matching

Education Assistance

Paid Time Off

Job summary

Performance Foodservice is seeking a digital marketing specialist with a focus on photography and graphic design. You will work directly with restaurants to enhance digital marketing strategies through websites, social media and print.

Frequent travel within the OPCO distribution footprint is required, with possible overnight stays. The role emphasizes creative content, strategic digital marketing, and collaboration with cross-functional teams to drive brand awareness and conversions in the

Qualifications

• Bachelor's degree in a related field.
• 1 year of digital marketing or related experience.
• Knowledge in Adobe Lightroom or Capture, Adobe Premiere Pro, DSLR or mirrorless photography, and professional gimbal use.
• Proficiency in Google Analytics, Adobe Creative Suite, Canva, Office 365 and social media platforms.
• Excellent written and verbal communication skills and ability to analyze data.

Responsibilities

• Photography - capture high quality images and video showcasing offerings and experiences.
• Digital strategy development - design and implement marketing campaigns to increase visibility and traffic.
• Content creation - develop engaging content for websites, social channels, and emails.
• Training & development - train restaurants on digital marketing skills and trends.
• Social media management - grow the company’s social presence across platforms.
• Web design - collaborate on basic website layout improvements and UX.
• Collaboration - work with sales, customers, and internal marketing teams.
• Stay updated - monitor latest digital marketing trends and tech.

Skills

Photography

Digital marketing strategy

Content creation

Social media management

Analytics

Creative thinking

Training & development

Cross-functional collaboration

Web design basics

Education

Bachelor's degree

Tools

Adobe Lightroom/Capture

Adobe Premiere Pro

DSLR or Mirrorless photography

Gimbal (professional grade)

Google Analytics

Adobe Creative Suite

Canva

Office 365

Job description

• Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more
• Growth opportunities performing essential work to support America’s food distribution system
• Safe and inclusive working environment, including culture of rewards, recognition, and respect

Job Description

We Deliver the Goods:

• Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more
• Growth opportunities performing essential work to support America’s food distribution system
• Safe and inclusive working environment, including culture of rewards, recognition, and respect

Position Summary:

The ideal candidate will have a strong understanding of digital marketing strategies and tools, with the ability to create and implement effective campaigns that drive brand awareness, engagement, and conversions. With a focus on photography and graphic design, the position works directly with restaurants to enhance digital marketing strategies through websites, social media, and print. This role requires a creative individual with a strong understanding of the restaurant industry, food service sales, and digital marketing channels. Frequent travel required within the OPCO distribution footprint that may require overnight stays.

Position Responsibilities:

• Photography - Capture high-quality images and video that showcase restaurant offerings, interiors, and customer experiences. Create visual content for various marketing channels.
• Digital Strategy Development - Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic for internal and external businesses.
• Content Creation - Develop engaging content for various digital platforms, including websites, social media, and email marketing campaigns.
• Training & Development - Work as a subject matter expert to train restaurants and foodservice establishments on digital marketing skills and trends. Develop and implement marketing strategies tailored to restaurants, enhancing brand visibility and engagement.
• Social Media Management - Manage and grow the company's social media presence across platforms, e.g. Instagram, Google, and internal platforms.
• Web Design - Collaborate with clients on basic web design and layout improvements, ensuring a seamless user experience and brand consistency online.
• Collaboration - Work closely with cross-functional teams e.g., sales, customers, and internal marketing to ensure cohesive marketing strategies.
• Stay Updated - Keep abreast of the latest trends and best practices in digital marketing and technology.
• Performs other related duties as assigned.

Required Qualifications

Required Education: Bachelors

Required Experience: 6 Months - 1 Year

At least 1 year of experience in Digital Marketing or related role. Must include knowledge in Adobe Lightroom or Capture, Adobe Premier Pro, DSLR or Mirrorless Photography, and Use of Professional Grade Gimbal. In addition, must be proficient in Google Analytics, Adobe suite, Canva, Office 365, and social media platforms.

Excellent written and verbal communication skills. Ability to analyze data and provide actionable insights.

Creative thinker with a passion for marketing and technology.