Digital Content Specialist

Petitti Family of Farms; Perry Township (OH); On-site; USD 45,000 - 65,000; Full time

Job summary

Petitti Family of Farms is seeking a multimedia marketing professional to develop, execute, and measure campaigns across photography, videography, and social media. The role focuses on building a strong media library for seasonal marketing and e-commerce, while actively engaging audiences across platforms.

The position requires a solid understanding of analytics, excellent communication, and the ability to work independently or with teams.

Qualifications

• Bachelor’s degree in Visual Arts/Media, Digital Marketing, Communications, or related field, or 3+ years of relevant experience.
• Proficiency with Adobe Creative Suite (Photoshop, Lightroom, InDesign, Illustrator, After Effects, Premiere Pro) or equivalent.
• Strong understanding of social media platforms and copywriting.
• Excellent communication skills, both written and verbal.

Responsibilities

• Plan, produce, deploy, and measure all internal/external video marketing & advertising.
• Build and maintain a high-quality library of professional photography for seasonal marketing and e-commerce.
• Plan, produce, deploy, and measure all social media communications, including organic/paid posts.
• Own responses on review platforms and ensure timely, high-quality customer service online.
• Assist in planning, production, and execution of special events.

Skills

Excellent communication

Social media copywriting

Analytics

Organization & follow-through

Independent & collaborative work

Education

Bachelor’s degree in Visual Arts/Media or related field

Tools

Adobe Creative Suite

WordPress

Job description

Responsible for the effective development, execution, and measurement of select internal/external multimedia communications in alignment with marketing strategy and the company’s key initiatives for growth. Primary source for marketing photography, videography, and social media.Key Responsibilities:Plan, produce, deploy, and measure all internal/external video marketing & advertising.Build and maintain a high-quality library of professional photography with application for seasonal marketing, advertising, and e-commerce.Plan, produce, deploy, and measure all social media communications, growing the application and effectiveness of relevant channels via organic/paid posts.Own the organization’s response on review platforms, routinely monitoring channels and maintaining high response times.Deliver exceptional customer service online by way of timely response to social media questions/comments.Deliver exceptional service internally (leadership, co-workers, farms) by way of timely response to requests.Facilitate top-down and cross-departmental internal communication initiatives.Facilitate various programs through administrative, design, and production support.Assist in the planning, production, and execution of special events.Maintain a competitive and innovative stance by monitoring the visual/social presence of peers/competitors and continuously refreshing working knowledge of emerging trends/technologies as it relates to marketing photography, videography, and social media.Perform other marketing-related duties as assigned.Requirements:Bachelor’s Degree in Visual Arts/Media, Digital Marketing, Communications, a related field, or 3+ years of relevant professional experience.Proficient in Adobe Creative Suite (Photoshop, Lightroom, InDesign, Illustrator, After Effects, Premiere Pro) and/or related programs.Excellent communicator in both the written and verbal forms.Strong understanding of social media platforms and associated copywriting.Creative yet process-driven with an appreciation for analytics.Excellent methods for ensuring personal organization and consistent follow-through.Ability to work independently as well as collaboratively on multiple projects with moving parts.Ability to adapt to the fast-paced environment of the industry and be flexible and open to new ideas and changes.Experience working in website content management systems (WordPress or other).Physical Demands:Standard physical requirements within an office environment are required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.The Purpose, Reporting Relationship and Key Responsibilities of this position as indicated above may be periodically amended from time-to-time as determined by management in its sole discretion.