Creative Marketing Specialist

GBC Food Services, LLC.; Richardson (TX); Hybrid; USD 55,000 - 80,000; Full time

Job summary

GBC Food Services, LLC is seeking a Creative Marketing Specialist to support the Marketing Manager. The role emphasizes graphic design, social media management, photography, and brand stewardship across multiple platforms.

The ideal candidate has strong visual skills, creative vision, and the ability to craft engaging content that aligns with brand objectives and campaigns. Office-based with occasional shoots and events.

Qualifications

• Bachelor’s degree in Graphic Design, Marketing, Communications, or related field.
• Demonstrable experience in graphic design, social media management, and brand promotion.
• Proficiency in Adobe Creative Suite and visual storytelling.

Responsibilities

• Design and produce graphics for marketing materials with brand consistency.
• Manage and grow company presence on social platforms; create content and analyze performance.
• Capture and edit product and promotional photography for campaigns.
• Uphold and evolve brand identity across channels and materials.
• Collaborate on innovative marketing strategies with the team.
• Monitor and report on marketing initiatives to inform improvements.
• Stay updated on trends in graphic design and social media.
• Support event logistics and partnerships with external agencies.

Skills

Graphic design

Social media management

Brand management

Photography

Communication

Analytics

Education

Bachelor’s degree in Graphic Design, Marketing, or Communications

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Job description

Description

Job Overview:

The Creative Marketing Specialist at GBC Food Services, LLC is a multifaceted role, operating under the Marketing Manager to bolster all marketing efforts. This position demands a focus on graphic design, social media management, photography, and brand management. The ideal candidate will exhibit inventive prowess, robust visual skills, and the ability to craft engaging content that resonates with diverse audiences across various platforms.

Supervisory Responsibilities:

May oversee or coordinate with external vendors, freelancers, or interns for specific projects or tasks.

Key Responsibilities:

• Design and produce compelling graphics for a variety of marketing materials, ensuring brand consistency and high visual impact.
• Strategically manage and grow the company's presence on social media platforms, including content creation, post scheduling, community engagement, and performance analysis.
• Conduct high-quality product and promotional photography, proficiently handling post-production processes to align with marketing objectives.
• Uphold and evolve the company's brand identity, ensuring uniformity and high standards across all marketing and communication channels.
• Collaboratively devise and execute innovative marketing strategies and campaigns alongside the marketing team.
• Monitor, analyze, and report on the effectiveness of marketing initiatives, leveraging insights to drive continuous improvement and innovation.
• Keep abreast of the latest trends in graphic design, social media, and marketing strategies, integrating cutting-edge practices into company initiatives.
• Coordinate and support the logistical aspects of marketing events and promotional activities.
• Engage with external agencies or services as needed, ensuring quality deliverables that align with company standards and goals.

Competencies:

• Creative Vision and Design: Profound creative ability with expertise in graphic design software, particularly Adobe Creative Suite.
• Social Media Acumen: Proven track record in managing and enhancing corporate social media presence, coupled with the ability to engage audiences and interpret analytical data.
• Photographic Expertise: Competence in professional photography, including capturing and editing high-quality images.
• Brand Stewardship: Strong grasp of brand management principles, with the ability to ensure consistent and impactful brand representation.
• Communication Excellence: Exceptional verbal and written communication skills.
• Analytical Thinking: Aptitude for scrutinizing performance metrics and drawing meaningful conclusions to inform strategic decisions.

Required Skills/Abilities:

• Mastery of graphic design software, especially Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Substantial experience in managing business-oriented social media profiles and generating compelling content.
• Proficiency in photography and image editing.
• In-depth knowledge of brand development and multichannel marketing strategies.
• Ability to collaborate effectively within a team setting and manage multiple projects with precision.
• Excellent organizational prowess and meticulous attention to detail.

Education and Experience:

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
• Demonstrable experience in graphic design, social media management, and brand promotion.
• Physical Requirements:
• Extended periods of sitting at a desk and working on a computer.
• May require handling and transporting photography equipment as necessary.

Work Environment:

• Predominantly office-based, with occasional travel to various sites for photo shoots or marketing events.
• Engages in a dynamic blend of independent tasks and collaborative projects within a team-centric setting.

GBC Food Services, LLC is an Equal Opportunity Employer. We embrace diversity and are dedicated to fostering an inclusive environment for all employees.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.