Specialist - Database Marketing

Bally's; Black Hawk (CO); On-site; USD 60,000 - 85,000; Full time

Job summary

Bally's Black Hawk in Black Hawk, Colorado is seeking a Marketing Data Analyst to maintain the integrity of casino marketing and player tracking databases, and to build targeted guest lists for campaigns. You will extract and analyze player data, prepare reports, and coordinate with teams to ensure accurate, timely campaigns.

You will also assist with campaign analyses, data quality reviews, and data hygiene efforts while upholding strict confidentiality in a fast-paced casino environment.

Qualifications

• Strong analytical, problem-solving, and critical thinking skills.
• High attention to detail and commitment to data accuracy.
• Ability to manage multiple projects, deadlines, and campaign timelines in a fast-paced casino environment.
• Strong written and verbal communication skills, with the ability to explain data findings to non-technical audiences.
• Understanding of player reinvestment, segmentation, offer strategy, loyalty programs, and promotional analysis preferred.
• Ability to handle confidential and sensitive guest information with professionalism and discretion.
• Collaborative work style with the ability to partner effectively with Marketing, IT, Casino Operations, Finance, Compliance, and vendor partners.
• Working knowledge of SQL, relational databases, data extraction, or reporting tools is strongly preferred.

Responsibilities

• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.
• Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
• Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
• Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.
• Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.
• Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.
• Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
• Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
• Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.

Skills

Analytical thinking

Problem solving

Attention to detail

Communication skills

SQL

Data analysis

Team collaboration

Tools

SQL

Job description

Bally's Black Hawk
300 Main St
Black Hawk, CO 80422, USA

Bally's Black Hawk
300 Main St
Black Hawk, CO 80422, USA

• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.
• Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
• Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
• Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.
• Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.
• Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.
• Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
• Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
• Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.
• Strong analytical, problem-solving, and critical thinking skills.
• High attention to detail and commitment to data accuracy.
• Ability to manage multiple projects, deadlines, and campaign timelines in a fast-paced casino environment.
• Strong written and verbal communication skills, with the ability to explain data findings to non-technical audiences.
• Understanding of player reinvestment, segmentation, offer strategy, loyalty programs, and promotional analysis preferred.
• Ability to handle confidential and sensitive guest information with professionalism and discretion.
• Collaborative work style with the ability to partner effectively with Marketing, IT, Casino Operations, Finance, Compliance, and vendor partners.
• Working knowledge of SQL, relational databases, data extraction, or reporting tools is strongly preferred.
• Work is primarily performed in an office environment within a casino or resort setting.
• May be required to work evenings, weekends, holidays, or special event periods based on business needs.
• May occasionally access casino floor areas and be exposed to noise, lights, smoke or vape residue where permitted, and high guest traffic.

Physical Demands:

• Must be able to sit for extended periods and use a computer, keyboard, mouse, and standard office equipment.

Compensation:

Qualifications

Skills

Behaviors

:

Motivations

:

Education

Experience

Licenses & Certifications

Required

CO Support License

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.