Database Marketing Manager

Full House Resorts, Inc; Cripple Creek (CO); On-site; USD 70,000 - 115,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k with match

Paid time off

Tuition reimbursement

Gym membership

Job summary

Full House Resorts, Inc. is seeking a data-driven Marketing Database Analyst in Colorado to oversee marketing data integrity, segmentation, and campaign execution.

You will manage integrations with Synkros, CRM, and digital systems, build predictive player segments, and lead end-to-end direct marketing initiatives. Requirements include 2–4+ years in casino marketing analytics, SQL/Excel proficiency, and experience with data privacy and regulatory standards.

Qualifications

• Must be able to obtain a Colorado Division of Gaming Support License.
• 2–4+ years of casino database marketing, analytics, CRM, or related gaming experience.
• Prior leadership or vendor oversight experience.
• Knowledge of data security, privacy regulations, and best practices in database marketing.
• Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.
• Proficiency with Konami SYNKROS or similar casino management systems is highly preferred.
• Experience with QCI, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).
• Working knowledge of SQL or willingness to train to meet operational needs.
• Strong analytical and problem-solving ability and communication skills.
• Excellent communication and collaboration skills, including the ability to translate data into actionable insights.
• Detail-oriented and able to manage multiple deadlines.

Responsibilities

• Oversee the integrity, accuracy, and security of the casino marketing database.
• Ensure clean and compliant data hygiene, including NCOA, duplication, and regulatory validations.
• Campaign file management and vendor transfer coordination.
• Manage integrations across CMS (e.g., Synkros), PMS, POS, and digital systems.
• Establish campaign QA standards
• Own marketing calendar execution accuracy
• Build and refine player segments based on gaming behavior, lifetime value, visitation patterns, and predictive models.
• Develop advanced segmentation strategies aligned with competitive trends in Black Hawk, including KPI goal setting and ownership.
• Test and learn methodology (A/B testing framework)
• Lifecycle marketing strategy (new member onboarding, birthday campaigns, etc.)
• Produce accurate list pulls for direct mail, email, SMS, kiosk offers, and loyalty campaigns.
• Lead the end-to-end execution of promotional and offer-driven campaigns.
• Budget oversight responsibility
• Forecasting mail volumes, redemption rates, production and postage expenses
• Creating proforma and postforma analysis and program recommendations.
• Collaborate with Marketing, Casino Operations, and Guest Services to ensure proper offer setup, QA, and tracking.
• Manage workflows with the marketing team, external mail vendors, and digital partners.
• Stay current on industry trends, tools, and technologies to enhance marketing analytics and reporting capabilities.
• Deliver ongoing reporting and analysis, including proforma ROI, reinvestment, offer redemption, theoretical value, and incremental revenue impact.
• Deliver monthly marketing performance reviews, including program-level analysis and recommendations.
• Benchmark performance relative to regional competitors and evolving gaming trends.
• Communicate insights through presentations and data visualizations for leadership decision-making.
• Forecast modeling support for finance.
• Ensure all marketing activity complies with regulations and company policies.

Skills

Analytical thinking

Communication

Problem solving

Leadership

Data privacy awareness

Tools

SYNKROS

SQL

Excel

Job description

Description

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

• Oversee the integrity, accuracy, and security of the casino marketing database.
• Ensure clean and compliant data hygiene, including NCOA, duplication, and regulatory validations.
• Campaign file management and vendor transfer coordination.
• Manage integrations across CMS (e.g., Synkros), PMS, POS, and digital systems.
• Own marketing calendar execution accuracy
• Build and refine player segments based on gaming behavior, lifetime value, visitation patterns, and predictive models.
• Develop advanced segmentation strategies aligned with competitive trends in Black Hawk, including:
• KPI goal setting and ownership (ADT growth, trip frequency, reactivation rate, churn rate)
• Test and learn methodology (A/B testing framework)
• Lifecycle marketing strategy (new member onboarding, birthday campaigns, etc.)
• Produce accurate list pulls for direct mail, email, SMS, kiosk offers, and loyalty campaigns.

Job Details

Description

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

Database Management & Data Integrity

• Oversee the integrity, accuracy, and security of the casino marketing database.
• Ensure clean and compliant data hygiene, including NCOA, duplication, and regulatory validations.
• Campaign file management and vendor transfer coordination.
• Manage integrations across CMS (e.g., Synkros), PMS, POS, and digital systems.
• Establish campaign QA standards
• Own marketing calendar execution accuracy

Player Segmentation, Modeling & Targeting

• Build and refine player segments based on gaming behavior, lifetime value, visitation patterns, and predictive models.
• Develop advanced segmentation strategies aligned with competitive trends in Black Hawk, including:
• KPI goal setting and ownership (ADT growth, trip frequency, reactivation rate, churn rate)
• Test and learn methodology (A/B testing framework)
• Lifecycle marketing strategy (new member onboarding, birthday campaigns, etc.)
• AI supported clustering
• Produce accurate list pulls for direct mail, email, SMS, kiosk offers, and loyalty campaigns.

Direct Marketing Program Management

• Lead the end-to-end execution of promotional and offer-driven campaigns.
• Budget oversight responsibility
• Forecasting mail volumes, redemption rates, production and postage expenses
• Creating proforma and postforma analysis and program recommendations.
• Collaborate with Marketing, Casino Operations, and Guest Services to ensure proper offer setup, QA, and tracking.
• Manage workflows with the marketing team, external mail vendors, and digital partners.
• Stay current on industry trends, tools, and technologies to enhance marketing analytics and reporting capabilities.

Analytics, Insights & Performance Optimization

• Deliver ongoing reporting and analysis, including proforma ROI, reinvestment, offer redemption, theoretical value, and incremental revenue impact.
• Deliver monthly marketing performance reviews, including program-level analysis and recommendations.
• Benchmark performance relative to regional competitors and evolving gaming trends.
• Communicate insights through presentations and data visualizations for leadership decision-making.
• Forecast modeling support for finance.

Compliance & Regulatory Adherence

• Ensure all marketing activity complies with:
• Colorado Limited Gaming Act,
• Internal Control Minimum Procedures,
• Chamonix Casino Resort policies and code of conduct
• Uphold strict data privacy, confidentiality, and audit-ready documentation practices.

Collaboration, Communication & Cross Functional Alignment

• Work closely with Slots, Table Games, Hotel, F&B, VIP, and Finance to develop integrated marketing initiatives.
• Provide clear communication of timelines, expectations, and data logic to nontechnical stakeholders.
• Support VIP Marketing with analytical tools and VIP reports.
• Provide performance analysis for all marketing programs, including promotions, events, and entertainment.
• Support hotel yield strategy via database targeting.
• Perform other related duties and special projects assigned.

Physical Requirements

• Must be able to sit, stand, or walk for extended periods of time throughout the shift.
• Ability to lift, carry, push, or pull up to 25 pounds as needed for event setup or marketing materials.
• Frequent use of standard office equipment, including computers, phones, printers, and copiers.
• Must be able to work in a fast-paced, sometimes noisy, casino environment with varying levels of lighting and temperature.
• Occasional travel within the region may be required for offsite promotions or training.

Required Qualifications

• Must be able to obtain a Colorado Division of Gaming Support License.
• 2–4+ years of casino database marketing, analytics, CRM, or related gaming experience.
• Prior leadership or vendor oversight experience.
• Knowledge of data security, privacy regulations, and best practices in database marketing.
• Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment.
• Proficiency with Konami SYNKROS or similar casino management systems is highly preferred.
• Experience with QCI, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).
• Working knowledge of SQL or willingness to train to meet operational needs.
• Strong analytical and problem-solving ability and communication skills.
• Excellent communication and collaboration skills, including the ability to translate data into actionable insights.
• Detail-oriented and able to manage multiple deadlines.

Preferred Qualifications

• Predictive modeling, automation, or AI segmentation experience.
• Colorado gaming market background
• Power BI/Excel/Tableau proficiency
• Knowledge of VIP analytics week and any shift of the day.

Benefits And Compensation

$70,000-$115,000 annually based on experience. This position is onsite.

Full House Resorts offers all full-time employees and eligible family members a comprehensive and valuable benefits program that includes medical, dental, vision, life, disability, FSA, and a 401k retirement plan, which includes a matching contribution after one (1) year of service; a generous paid time off program; paid transportation from Colorado Springs and Woodland Park; free local gym membership; tuition reimbursement; fabulous resort perks; and more.