Special Projects Communications Planner

Peta; United States; On-site; USD 51,577,000 - 63,899,000; Full time

Job summary

PETA is seeking a Special Projects Communications Planner to manage campaign initiatives, conduct research, and coordinate advertising placements for national and international campaign work. The role requires strong writing, organization, and independent work capabilities along with a deep knowledge of animal rights issues.

You will develop concepts for ads, collaborate with Production, Marketing, and Media Relations, and monitor ad campaigns for effectiveness.

Qualifications

• Degree in a related field or equivalent experience.
• Ability to quickly acquire effective project management capability.
• Ability to produce exceptional, accurate research and analysis.
• Maintain extensive and current knowledge of animal rights issues and PETA campaigns.
• Exceptional written and verbal communication and editing skills.
• Excellent organizational skills and attention to detail.
• Demonstrated ability to take initiative and follow through.

Responsibilities

• Learn and master PETA's modus operandi, strategies, and goals.
• Independently manage campaigns and conduct research.
• Develop and execute campaigns to raise animal rights issues in public consciousness.
• Brainstorm ad design concepts and coordinate ad placement across mediums.
• Coordinate with Marketing and Media to issue news releases and blogs.
• Obtain documentation of placed ads and monitor campaign effectiveness.
• Support the Special Projects Division by contributing to brainstorming meetings.
• Perform other duties assigned by supervisor and president.

Skills

Project management

Research and analysis

Written and verbal communication

Independent work

Education

Degree in related field

Job description

All Jobs > Special Projects Communications Planner

To manage campaign initiatives, conduct research, and coordinate advertising placements promoting PETA's campaign work nationally and internationally

Primary Responsibilities and Duties:

• Learning and mastering the modus operandi, strategies, and goals of the organization
• Independently manage projects for PETA's campaigns, including conducting research
• Help develop and execute initiatives to push animal rights issues into public consciousness through the placement of advertisements on multiple mediums
• Develop and execute initiatives to push animal liberation issues into the media spotlight:
  • Brainstorm concepts for ad design, work with Production to design ads, identify target markets, mediums, and audiences for placement, coordinate pitches for placement of ads, and work with Media Relations to contract ad space
  • Liaise with the Marketing and Media teams to coordinate time-sensitive news releases and blogs related to our placements
  • Obtain documentation of placed ads
  • Monitor the effectiveness of ad campaigns and make suggestions for improvements as needed
• Support the Special Projects Division by sharing duties related to specific brainstorming meetings, as assigned
• Perform any other duties assigned by the supervisor and the president

Requirements

• Degree in a related field or equivalent experience
• Ability to quickly acquire effective project management capability
• Ability to produce exceptional, accurate research and analysis
• Maintain extensive and current knowledge of animal rights issues and PETA campaigns
• Exceptional written and verbal communication and editing skills
• Excellent organizational skills and attention to detail
• Demonstrated ability to make sound judgments and work independently
• Demonstrated ability to take initiative and follow through
• Professional appearance and adherence to a healthy vegan lifestyle
• Ability to handle confidential information with discretion
• Commitment to the objectives of the organization

The hourly pay range for this position is $18.00 - $22.30. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here .

Application Deadline:

Applications for this position will be accepted until October 3, 2026.

We may fill this job opening before the deadline if we find a qualified candidate.