Experiential Marketing Lead

Peta; United States; On-site; USD 50,000 - 80,000; Full time

Job summary

PETA seeks a bold, creative leader to conceptualize and execute immersive experiential marketing projects in the United States. You will drive pop-ups, live activations, installations, and stunts that generate media coverage and engage audiences across digital platforms.

Lead budgeting, timelines, and vendor partnerships while collaborating with Communications, Campaigns, and Marketing teams to amplify PETAs campaigns and impact. A passion for animal rights and vegan living is essential.

Qualifications

• Bachelors degree or equivalent experience in a related field.
• 5+ years in experiential marketing, live events, or related fields.
• Proven ability to execute non-traditional experiential projects.
• Strong project management, budgeting, and timelines.
• Experience managing vendors, fabricators, and partners.
• Ability to generate media coverage and viral social content.
• Comfort in fast-paced, high-pressure environments.
• Commitment to vegan lifestyle and PETAs mission.

Responsibilities

• Conceptualize and execute innovative experiential marketing projects that capture public attention, provoke thought, and drive media and social engagement.
• Translate big, bold ideas into real-world activations—thinking through how people will interact with, feel, and respond to each experience.
• Lead all aspects of project execution, including planning, budgeting, timelines, permitting, fabrication, logistics, and on-site production.
• Identify and manage external vendors, fabricators, venues, and partners to bring projects to life.
• Collaborate closely with Communications, Media Relations, Campaigns, and Marketing teams to maximize reach, press coverage, and impact.
• Work alongside creative and strategy teams to develop concepts that are culturally relevant, provocative, and aligned with PETAs mission.
• Ensure all experiential projects are designed with content capture in mind, helping generate compelling social media and video assets.
• Problem-solve creatively and operationally, navigating ambiguity and overcoming challenges to deliver impactful results.
• Stay up to date on cultural trends, experiential formats, and innovative marketing approaches.
• Drive projects from ideation through execution, ensuring deadlines, budgets, and goals are met.

Skills

Project management

Vendor management

Creative thinking

Social media

Communication

Collaboration

Vegan lifestyle

Education

Bachelors degree

Job description

Are you someone who can take a bold idea and bring it to life in the real world? Do you think beyond traditional events and instead imagine immersive, disruptive, and unforgettable experiences? Are you excited by the challenge of turning animal liberation campaigns into attention-grabbing, real-world moments that spark conversation and go viral?

We're looking for a creative, resourceful, and driven professional to lead the development and execution of experiential projects that push animal liberation issues into the public spotlight.

Position Objective

To conceptualize and execute bold, unconventional experiential marketing projects—including pop-ups, public stunts, immersive installations, attention-grabbing sculptures, and live activations that generate media coverage, engage the public, and amplify PETA’s campaigns across digital platforms

Primary Responsibilities and Duties

• Conceptualize and execute innovative experiential marketing projects that capture public attention, provoke thought, and drive media and social engagement
• Translate big, bold ideas into real-world activations—thinking through how people will interact with, feel, and respond to each experience
• Lead all aspects of project execution, including planning, budgeting, timelines, permitting, fabrication, logistics, and on-site production
• Identify and manage external vendors, fabricators, venues, and partners to bring projects to life
• Collaborate closely with Communications, Media Relations, Campaigns, and Marketing teams to maximize reach, press coverage, and impact
• Work alongside creative and strategy teams to develop concepts that are culturally relevant, provocative, and aligned with PETA’s mission
• Ensure all experiential projects are designed with content capture in mind, helping generate compelling social media and video assets
• Problem-solve creatively and operationally, navigating ambiguity and overcoming challenges to deliver impactful results
• Stay up to date on cultural trends, experiential formats, and innovative marketing approaches
• Drive projects from ideation through execution, ensuring deadlines, budgets, and goals are met
• Perform any other duties assigned by the supervisor

Requirements

• Bachelor’s degree in a related field or equivalent experience
• Minimum of five years of experience in experiential marketing, creative production, live events, or related fields
• Proven ability to execute creative, non-traditional marketing or experiential projects
• Strong project management skills with the ability to handle multiple complex initiatives simultaneously
• Experience working with vendors, fabricators, and external partners
• Demonstrated ability to think creatively while also executing with precision and attention to detail
• Strong understanding of social media and how real-world moments translate into viral content
• Comfort working in fast-paced, high-pressure environments with evolving priorities
• Excellent communication and collaboration skills
• Sound judgment, discretion, and professionalism at all times
• Adherence to a healthy vegan lifestyle
• Commitment to the objectives of the organization

The salary range for this position is $50,000 - $80,168.40 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here .

Application Deadline

Applications for this position will be accepted until October 3, 2026.

We may fill this job opening before the deadline if we find a qualified candidate.