Special Ops Product Marketing Manager - GTM Campaigns

Rivet Industries; Bellevue (WA); Presencial; USD 130 000 - 160 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Unlimited PTO

Resumo da oferta

Rivet Industries is seeking a Product Marketing Manager (PMM), Special Operations, to articulate, position, and drive adoption of Rivet’s solutions for U.S. and allied SOF.

This role sits at the intersection of product, commercial, and customer success, translating Rivet’s capabilities into compelling narratives that unlock new business and expand programs. The PMM will develop solution positioning, build GTM strategies, and execute campaigns that drive awareness, engagement, and adoption,

Qualificações

• 4+ years in solutions marketing, product marketing, or GTM roles for advanced technologies in startup or new product environments.
• Strong understanding of SOF users’ needs, including USSOCOM and US military services.
• Ability to translate modular capabilities into clear, differentiated customer value propositions.
• Experience launching GTM campaigns and product launches for military or industrial hardware and software.
• Strong written, verbal, and visual communication skills for customer‑facing content and demos.
• Hands‑on approach; not just strategy or outsourcing thought leadership.
• Experience working cross‑functionally with engineering, product, and customer‑facing teams.
• Willingness to travel up to ~25% as needed to engage with customers, partners, and internal teams.
• This position requires U.S. citizenship and security clearance eligibility.

Responsabilidades

• Develop and refine solution positioning, messaging, and narratives to align Rivet’s core offerings to U.S. and partner SOF communities.
• Design and execute growth- and adoption-focused campaigns with government customers, including DV days and live integrations.
• Build and operationalize GTM playbooks with industry and technology partners.
• Create business cases and launch strategies for new product extensions, capabilities, and market expansions.
• Own or contribute to key solution and brand communication channels (website, social, events, field materials).
• Partner with Deployment Strategists and commercial teams to ensure consistency between marketed solutions and delivered outcomes.
• Support business development with compelling narratives, collateral, and proposal inputs.
• Enable internal teams with clear, scalable materials that improve understanding of Rivet solutions.
• Continuously gather market, customer, and competitive insights to refine positioning and identify growth opportunities.

Conhecimentos

Solutions marketing

GTM campaigns

Product marketing

Cross-functional collaboration

Customer‑facing content

Descrição da oferta de emprego

Rivet Industries is seeking a Product Marketing Manager (PMM), Special Operations, to articulate, position, and drive adoption of Rivet’s solutions for U.S. and allied SOF.

This role sits at the intersection of product, commercial, and customer success, translating Rivet’s capabilities into compelling narratives that unlock new business and expand programs. The PMM will develop solution positioning, build GTM strategies, and execute campaigns that drive awareness, engagement, and adoption,