Product Marketing Manager, Special Operations

Rivet Industries; San Jose (CA); On-site; USD 130,000 - 160,000; Full time

Job summary

Rivet is seeking a Product Marketing Manager (PMM), Special Operations to drive positioning, narratives, and adoption of Rivet’s solutions for U.S. and allied SOF.

You will translate advanced hardware/software capabilities into compelling value and work across engineering, product, and commercial teams to ensure consistent messaging and outcomes. The role requires 4+ years in solutions/product marketing for tech, strong SOF understanding, and a bias for hands-on execution in fast-moving

Qualifications

• 4+ years in solutions marketing or GTM roles for advanced technologies.
• Understanding of SOF users’ needs in US military contexts.
• Ability to translate modular capabilities into clear customer value propositions.
• Experience building and executing GTM campaigns and product launches for military or industrial hardware and software.
• Strong written, verbal, and visual communication skills.

Responsibilities

• Develop and refine solution positioning, messaging, and narratives for US and partner SOF communities.
• Design and execute growth- and adoption-focused campaigns with government customers.
• Build and operationalize GTM playbooks with partners.
• Create business cases and launch strategies for new product extensions.
• Own or contribute to key communication channels (website, social, events, field materials).
• Partner with Deployment Strategists and commercial teams to ensure alignment between marketed solutions and outcomes.
• Support business development with compelling narratives, collateral, and proposals.
• Enable internal teams with scalable Rivet solutions communications.
• Gather market, customer, and competitive insights to refine positioning and growth.

Skills

GTM campaigns

Product marketing

Cross-functional work

Written communication

Public speaking

Job description

About Rivet

Rivet is an American company building integrated task systems — fusing hardened hardware with software, sensors, AI, and networking — for industrial workforces and defense personnel. We create capabilities that multiply the effectiveness of every individual and withstand the world’s toughest environments.

About Rivet

Rivet is an American company building integrated task systems — fusing hardened hardware with software, sensors, AI, and networking — for industrial workforces and defense personnel. We create capabilities that multiply the effectiveness of every individual and withstand the world’s toughest environments. We serve the people who build, operate, maintain, and defend our way of life. From technicians and engineers to first responders and service members, they embody the hard work, ingenuity, and meritocratic values that drive Western prosperity. Yet too often they are forced to rely on outdated tools that fail under modern pressures. Rivet exists to reset that priority. At Rivet, you’ll join a mission-driven team that fuses disciplines to deliver decisive outcomes where they matter most. Whether shaping our technology, strengthening our partnerships, or building our culture, every role here contributes to equipping the front lines with the modern systems they deserve.

Work Authorization Requirement

Due to the nature of our business and compliance with federal regulations, all candidates must be a \"U.S. Person\". Upon hire, you will be required to provide documentation verifying your status as a U.S. Citizen, a lawful permanent resident, or a protected individual under 8 U.S.C. 1324b(a)(3).

Summary

The Product Marketing Manager (PMM), Special Operations drives the articulation, positioning, and adoption of Rivet’s solutions for U.S. and allied Special Operations Forces (SOF). This role sits at the intersection of product, commercial, and customer success—translating Rivet’s technical capabilities into clear, compelling narratives that unlock new business and expand existing programs. The PMM is responsible for shaping how Rivet shows up to customers and partners. This includes developing solution positioning, building go-to-market (GTM) strategies, and executing campaigns that drive awareness, engagement, and adoption. The role requires strong intuition for customer needs, the ability to distill technical systems into tangible value, and a bias toward action in ambiguous, fast-moving environments. As a cross-functional partner, the PMM collaborates closely with engineering, implementation, and commercial teams to ensure consistency between what we build, what we say, and what customers experience. This role also plays a key part in enabling internal teams, ensuring everyone at Rivet can clearly communicate our solutions and their impact. At Rivet, the PMM is uniquely positioned to shape how frontier technology is understood, adopted, and scaled across some of the most demanding industries in the world.

Responsibilities

• Develop and refine solution positioning, messaging, and narratives to align Rivet’s core offerings to U.S. and partner SOF communities
• Design and execute growth- and adoption-focused campaigns with government customers, ranging from DV days to technical integrations for live exercises
• Build and operationalize GTM playbooks in partnership with industry and technology partners
• Create business cases and launch strategies for new product extensions, capabilities, and market expansions
• Own or contribute to key solution and brand communication channels, including website, social, events, and field-facing materials
• Partner with Deployment Strategists and commercial teams to ensure consistency between marketed solutions and delivered outcomes
• Support business development efforts through compelling solution narratives, collateral, and proposal inputs
• Enable internal teams with clear, scalable materials that improve company-wide understanding of Rivet solutions
• Continuously gather market, customer, and competitive insights to refine positioning and identify new growth opportunities

Requirements

• 4+ years in solutions marketing, product marketing, or GTM roles for advanced technologies in startup or new product environments
• Strong understanding of SOF users’ needs, including those deployed directly via USSOCOM as well as operators embedded in U.S. Army, U.S. Navy, U.S. Air Force, or U.S. Marine Corps services (Tiers 1-3).
• Demonstrated ability to translate modular capabilities into clear, differentiated customer value propositions
• Experience building and executing successful GTM campaigns and product launches for military or industrial hardware and software
• Strong written, verbal, and visual communication skills, with experience creating customer‑facing content, narratives, and product demos
• Desire to be hands‑on creating and shipping, not just doing \"strategy\" or outsourcing critical thought leadership
• Experience working cross‑functionally with engineering, product, and customer‑facing teams
• Ability to operate independently in ambiguous environments and drive initiatives from concept to execution
• Willingness to travel up to ~25% as needed to engage with customers, partners, and internal teams
• This position requires U.S. citizenship due to contract obligations; must have ability to be cleared

Preferred Qualifications

• Experience with adjacent deep-tech industries that service or supply SOF communities, especially unmanned vehicle or AI-based technologies
• Familiarity with government processes that drive technology procurement for operators, Soldiers, or other tactical personnel
• Familiarity with allied partner SOF units (e.g. Five Eyes or NATO) and their common or contrasting needs relative to U.S. counterparts
• History of direct involvement or service with tactical teams, particularly to develop unique requirements or perform iterative testing of new products

Compensation may vary within the posted range based on relevant experience, skills, education, and other job-related factors. In addition to base salary, this role may be eligible for equity and other forms of compensation. Eligible employees also receive a competitive benefits package, including unlimited PTO.

Rivet is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law. Certain roles may require U.S. Person status, security clearance eligibility, or other requirements imposed by law or government contract.

Compensation Range: $130K - $160K