Special Ops Product Marketing Manager — Equity & Unlimited PTO

Rivet Industries; Los Angeles (CA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Equity

Unlimited PTO

Competitive benefits

Job summary

Rivet Industries in the United States seeks a Product Marketing Manager, Special Operations, to articulate Rivet’s solutions for U.S. and allied SOF. You’ll translate technical capabilities into clear value and develop GTM strategies that drive adoption.

You will collaborate with engineering, implementation, and commercial teams, design campaigns for live exercises, and create compelling narratives and collateral. Willingness to travel up to 25% and US citizenship required.

Qualifications

• 4+ years in solutions marketing, product marketing, or GTM roles for advanced technologies in startup or new product environments.
• Strong understanding of SOF users’ needs and operators in US military services.
• Ability to translate modular capabilities into clear, differentiated customer value propositions.
• Experience building and executing GTM campaigns and product launches for military or industrial hardware and software.
• Strong communication skills and willingness to ship hands‑on rather than just strategize.
• Experience cross‑functional with engineering, product, and customer‑facing teams.
• Ability to operate independently in ambiguous environments and travel up to 25%.

Responsibilities

• Develop and refine solution positioning, messaging, and narratives for US and partner SOF.
• Design and execute growth- and adoption-focused campaigns with government customers.
• Build GTM playbooks with industry and technology partners.
• Create business cases and launch strategies for new product extensions and market expansions.
• Own or contribute to key channels including website, social, events, and field materials.
• Collaborate with Deployment Strategists and commercial teams to ensure alignment of marketed solutions and outcomes.
• Support BD through compelling narratives, collateral, and proposal inputs.
• Enable internal teams with scalable materials clarifying Rivet solutions.
• Continuously gather market, customer, and competitive insights to refine positioning and identify growth.

Skills

Solutions marketing

Product marketing

GTM campaigns

Military hardware

Cross-functional

Customer storytelling

Job description

Rivet Industries in the United States seeks a Product Marketing Manager, Special Operations, to articulate Rivet’s solutions for U.S. and allied SOF. You’ll translate technical capabilities into clear value and develop GTM strategies that drive adoption.

You will collaborate with engineering, implementation, and commercial teams, design campaigns for live exercises, and create compelling narratives and collateral. Willingness to travel up to 25% and US citizenship required.