SOF PMM — GTM & Growth, Equity, Unlimited PTO

Rivet Industries; Washington (District of Columbia); On-site; USD 120,000 - 180,000; Full time

Job summary

Rivet Industries in Washington, DC seeks a Product Marketing Manager (PMM) for Special Operations to translate Rivet’s technical capabilities into clear narratives that win U.S. and allied SOF programs.

You’ll shape positioning, GTM strategies, and campaigns that connect engineering with customers and partners. You’ll collaborate with engineering, deployment, and commercial teams to ensure messaging aligns with delivered outcomes, while developing scalable materials and campaigns for fast‑moving

Qualifications

• 4+ years in solutions marketing, product marketing, or GTM roles for advanced technologies in startup or new product environments.
• Strong understanding of SOF users’ needs, including those deployed directly via USSOCOM as well as operators embedded in U.S. Army, U.S. Navy, U.S. Air Force, or U.S. Marine Corps services (Tiers 1-3).
• Demonstrated ability to translate modular capabilities into clear, differentiated customer value propositions
• Experience building and executing successful GTM campaigns and product launches for military or industrial hardware and software
• Strong written, verbal, and visual communication skills, with experience creating customer‑facing content, narratives, and product demos
• Desire to be hands‑on creating and shipping, not just doing "strategy" or outsourcing critical thought leadership
• Experience working cross‑functionally with engineering, product, and customer‑facing teams
• Ability to operate independently in ambiguous environments and drive initiatives from concept to execution
• Willingness to travel up to ~25% as needed to engage with customers, partners, and internal teams
• This position requires U.S. citizenship due to contract obligations; must have ability to be cleared

Responsibilities

• Develop and refine solution positioning, messaging, and narratives to align Rivet’s core offerings to U.S. and partner SOF communities
• Design and execute growth‑and‑adoption‑focused campaigns with government customers, ranging from DV days to technical integrations for live exercises
• Build and operationalize GTM playbooks in partnership with industry and technology partners
• Create business cases and launch strategies for new product extensions, capabilities, and market expansions
• Own or contribute to key solution and brand communication channels, including website, social, events, and field‑facing materials
• Partner with Deployment Strategists and commercial teams to ensure consistency between marketed solutions and delivered outcomes
• Support business development efforts through compelling solution narratives, collateral, and proposal inputs
• Enable internal teams with clear, scalable materials that improve company‑wide understanding of Rivet solutions
• Continuously gather market, customer, and competitive insights to refine positioning and identify new growth opportunities

Skills

Solutions marketing

GTM campaigns

Cross-functional collaboration

Communication skills

Hands-on mindset

Willingness to travel

US citizenship

Job description

Rivet Industries in Washington, DC seeks a Product Marketing Manager (PMM) for Special Operations to translate Rivet’s technical capabilities into clear narratives that win U.S. and allied SOF programs.

You’ll shape positioning, GTM strategies, and campaigns that connect engineering with customers and partners. You’ll collaborate with engineering, deployment, and commercial teams to ensure messaging aligns with delivered outcomes, while developing scalable materials and campaigns for fast‑moving