Solutions Marketing Manager

Posit PBC; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

An innovative firm is seeking a Solutions Marketing Manager to lead go-to-market strategies across key industries such as Healthcare and Banking. This role involves collaborating with cross-functional teams to create impactful marketing content and drive customer engagement. The ideal candidate will possess strong B2B marketing experience and excellent communication skills, enabling them to effectively position products and solutions in a competitive landscape. Join a company dedicated to making data science accessible to all, while enjoying a flexible work environment and comprehensive benefits that prioritize your well-being.

Benefits

100% medical, dental, and vision insurance premiums covered

Flexible work environment

401k enrollment with company match

Annual profit-sharing bonus

Generous vacation policy

Lifestyle Savings Account for professional development

Qualifications

• Experience in B2B marketing with several years in Solution and Product Marketing.
• Strong understanding of enterprise software and competitive landscape.
• Excellent verbal and written communication skills.

Responsibilities

• Develop and implement comprehensive go-to-market strategies.
• Create clear and concise messaging for target audiences.
• Equip sales teams with necessary tools and training.

Skills

B2B Marketing

Solution Marketing

Product Marketing

Communication Skills

Market Research

Sales Enablement

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

CRM Software

Marketing Automation Tools

Job description

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Posit creates great software that helps people understand data and make better decisions in real-world applications. Our core offering is an open source data science toolchain, and we aim to make it available to everyone, regardless of their economic means.

The Product Marketing team at Posit contributes to Posit’s short and long-term success by understanding our markets and defining approaches that guide company and product strategy, drive differentiated company, product and solution positioning, and support innovative marketing and sales programs for prospects, customers, developers, analysts, and influencers. The Solution Marketing Manager plays a vital role in leading our go-to-market efforts in our core target markets, including Healthcare, Life Sciences, Banking and Insurance, Retail and other key industries. This person will work across marketing, sales, customer success, and product management to drive go-to-market efforts, including positioning our products, services and partnerships to solve the pain points of customers. The Solution Marketing Manager will lead the charge in messaging to buying centers, teams, and personas involved in the buying process of our commercial products.

This role reports to the VP of Product Marketing and will collaborate closely with the core product marketing team while leading the development of our new solutions marketing function. The person will understand the goals of the business and form project teams of domain experts to execute solution development, go-to-market efforts and drive towards the desired goals. This role requires a person who can develop a plan and work cross-functionally to have it executed in a timely fashion. The ideal candidate will have domain expertise in Healthcare, Life Sciences, Banking or Insurance, an understanding of the developer and data science market, be an outstanding communicator and know how to collaborate closely with sales and customer success to close deals.

What You'll Own

• Go-to-Market Strategy: Develop and implement comprehensive go-to-market strategies for our solutions. Align product positioning, messaging, and value propositions to ensure market differentiation and maximum customer engagement.
• Solution Positioning and Messaging: Create clear and concise messaging that resonates with our target audience. Define the unique value propositions for each solution, ensuring consistency across all marketing channels.
• Content Creation: Develop and deliver high-quality marketing content, including solution briefs, messaging frameworks, case studies, blog posts, white papers, and presentations that showcase our solution and customer success stories.
• Sales Enablement: Equip the sales team with the tools, resources, and training they need to effectively sell our solutions. Provide support in sales calls, demos, and presentations with prospects and existing customers.
• Customer and Market Insights: Conduct market research and gather feedback from customers, partners, developers, sales teams, and other stakeholders to continuously improve product positioning, messaging, and go-to-market strategies.
  
  

What You'll Assist With

• Demand Generation: Work closely with the Growth Marketing team to drive inbound and outbound marketing campaigns that generate qualified leads, customer upsell/cross-sell opportunities and build a strong sales pipeline.
• Solution Development: Collaborate with Product Management, Partners, and other teams to develop solutions (products, services, and partnerships) tailored to the needs of particular industries and teams.
• Analyst Relations: Work closely with the Analyst Relations team to ensure industry and team-based points of view are well understood and articulated to the analyst community.
• Developer Relations: Collaborate with Developer Relations team to support solution (industry, team) based use cases, projects, and outreach.
  
  

You Have

• Experience in B2B marketing with several years spent in Solution and/or Product Marketing
• Industry experience in Healthcare, Life Sciences, Banking and Insurance, having created go-to-market content and campaigns.
• Strong understanding of enterprise software, including industries, personas, and competitive landscape.
• Experience working in a start-up or scale-up environment, understanding how to navigate ambiguity, drive alignment, and achieve results – quickly.
• Excellent verbal and written communication skills. Can take complex concepts and turn them into easy-to-understand and memorable concepts.
• Understanding of how to define success metrics that matter to the business and use data to drive decision-making.
  
  

Within 1 month, you’ll…

• Familiarize yourself with Posit business, product, and solution offerings, and meet key stakeholders and business partners
• Understand the buyer’s journey for the assigned industries or work in tight collaboration with the Sales and Customer Success teams.
• Review current industry, team, and persona content, identifying gaps
• Put a plan together that establishes a repeatable process for driving industry go-to-market
  
  

Within 3 months, you’ll…

• Drive go-to-market messaging and collateral for sales teams for the assigned industries.
• Collaborate with Growth Marketing on industry-based campaigns.
• Develop team/buying center and persona framework and messaging.
• Translate messaging to compelling website content, digital campaigns, and sales enablement.
  
  

Within 6 months, you’ll…

• Creating and/or collaborating on the delivery of content and speaking opportunities for assigned industries.
• Support lead, pipeline, and opportunity goals by targeted industries.
• Create repeatable industry motions to support business goals.
• Present at the QBR to the executive team and become the SME for respective industries and go-to-market motions.
• Collaborate with product management and partner team to articulate prescriptive industry solutions comprised of Posit products, services, and partner offerings.
• Create a smooth solution enablement process for Sales in collaboration with our Sales Enablement team.
  
  

Within 12 months, you’ll…

• Establish clear metrics for measuring solution marketing results; build ways to measure impact.
• Launch additional industry solutions to market.
• Review solution efficiencies and strategies and find gaps that can be narrowed.
• Enable partners on solutions and assist in driving joint marketing motions with clear goals.
• Plan 2026 goals using data and insight from 2025 solution execution and results.
  
  

Posit offers competitive compensation with extensive human-first, people-focused benefits to prioritize your personal and financial well-being. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset. This hiring range reflects base salary and assumes that the job will be performed in the United States.

Hiring Range

$120,600—$159,200 USD

Working At Posit

• We welcome all talented colleagues and are committed to a culture that represents diversity in all its forms.
• We prioritize giving ourselves “focus time” to get deep work done. We minimize meetings and attempt to operate asynchronously.
• We are a learning organization and take mentorship and career growth seriously. We hope to learn from you and we anticipate that you will also deepen your skills, influence, and leadership as a result of working at Posit.
• We operate under a unique sustainable business model: We have over 50% of our engineering dedicated to creating free and open source software. We are profitable and we plan to be around decades from now.
• Posit is a Public Benefit Corporation (PBC) and a Certified B Corporation, which means our open-source mission is codified into our charter. As a result, our corporate decisions balance the community's interests, customers, employees, and shareholders. Hear more about why we think this matters here.
  
  

Notable

We offer competitive compensation with extensive human-first, people-focused benefits to prioritize your personal and financial well-being. These benefits apply to full-time positions only.

• 100% of medical, dental, and vision insurance premiums are covered for employees and their families! Fertility and gender-affirming healthcare is included in all of our plans.
• Supplemental mental health and wellness benefits are available via Ginger even if you don’t opt in to our insurance plans, including Ginger for teen family members.
• Posit's gender-neutral paid parental leave policy covers all new parents, including foster and adoptive parents.
• All full-time employees are eligible for 401k enrollment starting on day one.
• After six months of employment, Posit provides a substantial yearly match to employee 401K contributions.
• An annual profit-sharing bonus for employees recognizes our team’s contributions to company performance across the year.
• We are a 100% distributed team. You are also welcome to come into our Boston office.
• We offer a $400 monthly reimbursement for coworking space rental if you prefer to work away from home.
• Our Lifestyle Savings Account offers an initial deposit of $1800 and then an additional quarterly stipend of $375 to cover the costs of professional development, wellness, financial health, charitable giving, and remote work support.
• We provide a flexible environment with a generous vacation policy that encourages a minimum of four weeks PTO per year plus 13 paid company holidays.
  

Are you excited about this role but not sure if your experience aligns with every qualification in the job description? That’s okay. We know multiple perspectives are essential for a thriving organization and we'd still love to hear from you!

Posit is committed to being a diverse and inclusive workplace. We encourage applicants of different backgrounds, cultures, genders, experiences, abilities, and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed.

Posit Software, PBC participates in the federal E-Verify program, which confirms employment authorization of newly hired U.S. based employees. E-Verify is not used as a tool to pre-screen candidates and is only initiated upon hire.

E-Verify Participation Notice (English/Spanish)

Right to Work Notice (English/Spanish)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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