Field Marketing Lead (Public Sector)

Anthropic; Washington; On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Parental leave (22 weeks)

Flexible PTO

Mental health support

Home office stipend

Relocation support

Daily meals in office

Job summary

Anthropic is hiring a Field Marketing Manager dedicated to the Public Sector in the US, partnering with Public Sector Sales teams. This builder role requires designing the event calendar, integrated digital programs, and partnerships to scale the Public Sector motion while ensuring government ethics compliance.

You will own end-to-end field marketing, develop playbooks, and collaborate with channel ecosystem to generate pipeline across agencies, system integrators, and contractors.

Qualifications

• 10+ years across Field Marketing, Demand Gen, ABM and Events at B2B technology companies.
• End-to-end field marketing ownership with hands-on building capability.
• Experience designing programs for Public Sector audiences and partners.
• Strong vendor management and ROI dashboards experience.
• Collaborates closely with Sales (AEs/BDRs) and cross-functional teams.

Responsibilities

• Design the field marketing strategy and end-to-end execution for US Public Sector.
• Build the event calendar, integrated digital programs, and partnerships.
• Create scalable playbooks (Demo Day, hackathons) for field marketing.
• Own sponsorship strategy, speaker placement, and on-site execution at public sector events.
• Develop and activate programs aligned to government fiscal year and budgets.
• Establish metrics, dashboards, and ROI reporting for all programs.

Skills

Field Marketing

Demand Generation

ABM

Events

Sales alignment

Public Sector experience

Vendor management

ROI dashboards

End-to-end ownership

Job description

• Anthropic is hiring a Field Marketing Manager dedicated to the Public Sector Industry — one of the fastest-growing customer segments we serve, and one we believe will define how the next generation of AI-native companies adopts and builds with Claude
• You will own the field marketing strategy and end-to-end execution for Public Sector audiences in the US, partnering closely with our Public Sector Sales teams
• This is a builder role
• Field Marketing at Anthropic is a small, scrappy team and the Public Sector is an area of growth for the business — there is no existing playbook for you to inherit
• You will design the event calendar, build the integrated digital programs, develop the necessary partnerships, and create the playbooks that scale across our Public Sector motion
• Develop and activate the US Public Sector field marketing strategy end-to-end — planning, calendar, execution, and measurement
• Design and run public-sector-appropriate event formats — agency roundtables, mission-focused briefings, tech demo days, industry days, and executive breakfasts — that comply with government ethics and gift rules while building trusted relationships with program and procurement stakeholders
• Plan the field calendar around the government fiscal year — building demand programs that peak ahead of federal year-end (September 30) and state budget cycles, and capitalize on use-it-or-lose-it spending windows
• Own presence at anchor public sector events — from sponsorship strategy to speaker placement and on-site execution
• Build co-marketing programs with the public sector channel ecosystem — distributors, resellers, systems integrators, and contract-vehicle holders — including joint events, teaming-oriented content, and partner-sourced pipeline
• Partner closely with Public Sector Sales and BDRs on pre-event targeting, during-event engagement, and post-event follow-up to convert attention into pipeline
• Build operational playbooks (Demo Day activation kit, hackathon kit) that the Field Marketing team can scale across regions and segments
• Establish baseline metrics, dashboards, and ROI reporting for all Public Sector field programs
• Be the face of Anthropic in the Public Sector ecosystem — credible with strategic partners and agencies

Benefits

• Comprehensive health, dental, and vision insurance for you and your dependents
• Inclusive fertility benefits via Carrot Fertility
• 22 weeks of paid parental leave
• Flexible paid time off and absence policies
• Mental health support for you and your dependents
• Competitive salary and equity packages
• Optional equity donation matching at a 1:1 ratio, up to 25% of your equity grant
• Retirement plans with competitive matching
• Life and income protection plans
• $500/month flexible wellness and time saver stipend
• Commuter benefits
• Annual education stipend
• Home office stipends
• Relocation support for those moving for Anthropic
• Daily meals and snacks in the office

Repeat success across multiple companies — we are looking for a pattern of impact, scaling field or demand generation programs in different environments, not a single-company tour (however strong the brand)Technical credibility — you can review technical event content, brief technical speakers, and hold your own with founder/CTO audiences0-to-1 builder DNA — you’ve built a field marketing motion from scratch (or rebuilt one), and you also have scaled-company tenure that grounds you operationallyOperational rigor — you can stand up vendor management, registration, follow-up workflows, and ROI dashboards without being askedTight sales alignment — you’ve worked shoulder-to-shoulder with AEs and BDRs on account targeting, pre-event outreach, and post-event follow-upDirect Public Sector-segment experience — you have built and run programs targeting the Public Sector as your primary audience, not as an enterprise field marketer who occasionally touches Public SectorEnd-to-end ownership of field marketing events and programs, hands on in both strategy and execution - this is a 0-1 building role with very little foundation in placeWe encourage you to apply even if you do not believe you meet every single qualification10+ years across Field Marketing, Demand Generation, ABM, and Events at B2B technology companiesExperience working inside of a Public Sector organization that went through a rapid growth phase, or a blend of Public Sectors and scaled technology companiesExisting relationships with public sector associations and research institutionsAI/ML field marketing experienceVisible thought leadership in the Public Sector ecosystem or developer ecosystem