Social Sales Manager

Saybrook Point Resort & Marina; Saybrook Point (CT); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

401(k) plan

Employee discounts

Holiday pay premium

Tuition reimbursement

Medical, dental, vision insurance

Paid time off

Employee Assistance Program (EAP)

Job summary

Saybrook Point Resort & Marina in Connecticut is seeking a Social Sales Manager to drive revenue across food and beverage, hotel accommodations, and function rentals. You will solicit and book social events, present menus, and conduct property tours to showcase our offerings.

In this exempt, salaried role, you will manage a booking funnel, coordinate with operations, and ensure guest satisfaction while maximizing profitability.

Qualifications

• Requires 2-year or 4-year degree with 4+ years in sales and marketing.
• Experience in social sales and hospitality sales preferred.
• Strong negotiation, communication, and customer relation skills.

Responsibilities

• Greet guests enthusiastically and maintain a professional appearance.
• Solicit and book social events, menus, and property tours.
• Load inquiries into booking system and manage guest information.
• Negotiate contracts and BEOs to maximize revenue and guest satisfaction.
• Coordinate requirements with operations and craft detailed event plans.
• Communicate guest needs to teams and monitor service quality.
• Prepare weekly reports and support strategy meetings.

Skills

Sales negotiations

Budget management

Social media

Client relationships

Education

Associate degree (2-year)

Bachelor’s degree in related field

Job description

Job Title: Social Sales ManagerFLSA Classification: Exempt (Salary)Salary Range: $70,000 - $75,000 per annum, plus quarterly/annual bonus incentive planReports to: Director of SalesJob DescriptionSummary/objective: The Social Sales Manager has an overall responsibility for achieving food and beverage, hotel accommodation, and function room rental revenue goals. Solicit and book social functions that ensure customer satisfaction and maximize hotel revenue and profitability.Essential functionsReasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.Greeting each guest enthusiastically and with a smile to create a friendly positive experience.A neat professional appearance must be always maintained, along with a respectful, open-minded demeanor to reflect the philosophy of the organization.Act as an ambassador for the brand with a Positive outlookImplements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.Execute networking strategy to include outbound solicitation, community involvement in organizations and associations necessary to drive lead generation.Responsible for selling programs and functionsReturn all inquiry phone calls/walk-ins in a timely mannerLoad all information into booking system (currently Resort Suites) including but not limited to: Group Information, contacts, address, phone numbers, emailsEntertaining potential clients including menu presentations and property toursNegotiate while achieving maximum revenues and profits while maintaining highest level of guest satisfactionConduct and maintain appropriate trace systems for all sales activityProperly communicate guest requirements and expectations to operational departments through existing systems such as BEO’s, Sales Contracts, Resumes.Perform all other duties as assigned by management.Fully aware of and comply with Inn’s policies and procedures as identified in the procedure manual and handbook.Adhere to all Health and Safety policies and procedures.Marketing and Financial Duties:Maintains successful performance by increasing revenues, controlling expenses, and providing a return on investment for ownership.Maintain or exceed budgeted sales and profits in all catering areasDevelop and Analyze Annual Food and Beverage Spread Sheet to track progress.Manage the “yield” by “minimum expenditure”. Evaluating each piece of business to ensure business can be properly serviced and makes financial sense.Negotiation of Contracts, BEOs (Banquet Event Order), event planning, and follow through to achieve highest possible guest satisfaction.Confirm Agreements with correct event information, and secure guest signature with deposit.Secure customer signatures on all BEO’s and distribute BEO’s on a timely basis to operating departments.Maintain Catering FilesCollect and process appropriate deposits/payments/final payment.Manage the business to capture the highest possible profit margin.Responsible for updating annual Competitive Marketing Analysis in partnership with the Director of Sales.Suggest innovative marketing ideas and develop deployment strategies to continue to grow market shareAttend sales strategy meetings to provide input on weekly and overall sales strategy.Prepare and submit weekly activity reports including pace and lost business reports.Collect payment for all events in accordance with the contracted deposit scheduleOperational Duties:Implements seamless turnover from sales to operations and back to sales while consistently delivering high level of service.Working closely with all departments involved with the execution of catering events.Preview all rooms set ups 1 hour prior to event.Introducing guest to Banquet Manager or Captain, and review event details to ensure accuracy and guest satisfactionObserve service, food quality and presentation as needed.Work closely with Director of Sales and Chef on pricing specialty menus.Work closely with Banquet Manager and their team to create and ensure quality levels are being met on a consistent basis, as well as enhancing overall banquet set-ups.Assist with reviewing and updating menus regularly to meet guests needs, maximize revenue, and remain current with trends.Attend weekly BEO meetings with the operational team to ensure communication of event requirementsSupervisory Essential DutiesProvides day-to-day leadership and training to sales coordinators to achieve property sales objectives with overall responsibility for achieving booking goals and property revenuesWork authorization/security clearance requirementsSaybrook Point Resort & Marina requires all newly hired employees to provide documentation that they are legally authorized to work in the United States.Affirmative Action/EEO statementSaybrook Point Resort & Marina is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, sex, national origin, age, disability, genetic information, gender identity or expression, or veteran status.Offered BenefitsSaybrook Point Resort & Marina offers a competitive benefits package designed to support our employees' health, financial well-being, and professional growth. All employees are eligible for our 401(k)-retirement savings plan, Employee Assistance Program (EAP), employee discounts, holiday premium pay for hours worked on designated holidays, and financial assistance through our Employee Relief Fund and Hardship Loan Program. Eligible full-time employees also receive medical, dental, and vision insurance, paid time off, paid holidays, and tuition reimbursement.Other dutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.CompetenciesOn-line savvy, with web, social media and e-commerce expertise.Strong revenue and budget management skills.Positive interpersonal skills required.Ability to read and comprehend instructions and correspondence.Excellent email etiquetteAbility to negotiate sales terms and pricing and translate into written contractWork environmentWorking conditions are based on a hospitality setting.Associates may be exposed to weather conditions prevalent at the time.Noise levels in work environment is usually moderate.Physical demandsTo perform this job successfully, the individual must be able to stand, move and work throughout the office area and property, including walking up to 1 ½ mile, climbing stairs and sitting at a desk/workstation for the duration of the shift.Typically, the individual will be housed in an office environment. The noise level in the work environment is usually moderate.Must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 15 lbs. on an intermittent basis, and sufficient dexterity of hand, to use office equipment including, but not limited to: a computer keyboard, calculator, general office equipment and multi-line telephone.Language Skills: Working knowledge of the English language is mandatory as well as the ability to speak, read and write clearlyRequired education and experience2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major.4 years’ experience in the sales and marketing or related professional area.OR4-year bachelor’s degree in business administration, Marketing, Hotel & Restaurant Management, or a related major2 years’ experience in the sales and marketing or related professional area.Preferred education and experienceBachelor’s degreeDemonstrated skills in supervising a team.Social Sales experienceHotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.CWP and/or CMP certificationAdditional eligibility requirementsMaintains all current licenses and certificationsBe familiar with all Hotel services/features and local attractions/activities to respond to guest inquiries accurately.Maintains high standards for work area and appearance and presents self in highly professional manner to staff and guests.Available days, evenings, weekends, holidays and extended hours as business dictates.