Social Media & Web Strategy Lead for a Sustainable Firm

Skidmore, Owings & Merrill LLP (SOM); San Francisco (CA); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Accident insurance

Retirement support

Workplace flexibility

Paid holidays

Family leave

Paid time off

Licenses & certifications reimburse

Job summary

Skidmore, Owings & Merrill LLP (SOM) in San Francisco seeks a seasoned Social Media Lead to develop and execute an enterprise-wide social strategy across platforms, including English and Chinese sites. You will grow audiences, manage content calendars, and collaborate with Marketing and Practice groups to ensure broad insights and alignment with firm goals.

The role requires 5+ years in online content development with strong design/photography skills and data-driven decision making.

Qualifications

• 5+ years of demonstrated experience with development and design of online sites or equivalent knowledge, skills and abilities.
• Excellent design/photography skills including photo and video editing.
• A true “whole-brained” thinker with understanding of how content across channels builds a brand.
• Able to switch between big-picture strategy and hands-on execution.
• Clear, responsive communicator, verbal and written.
• Highly organized and able to manage own and others’ time.
• Curious about new channels and tactics and applicability to strategy.
• Driven by data and intuition with strong prioritization to meet deadlines.
• Passionate about design and the built environment and current market trends.

Responsibilities

• Develops a firm-wide organic social media strategy, audience growth plan, content calendar, and KPI framework for multiple platforms.
• Manages day-to-day activity across platforms from concept to execution.
• Determines and implements an optimal social media tech stack including listening and cross-platform publishing.

Skills

Social media strategy

Content calendar

Cross-platform publishing

Brand stewardship

Analytics & insights

Team leadership

Communication (written)

Tools

Social listening tools

Job description

Skidmore, Owings & Merrill LLP (SOM) in San Francisco seeks a seasoned Social Media Lead to develop and execute an enterprise-wide social strategy across platforms, including English and Chinese sites. You will grow audiences, manage content calendars, and collaborate with Marketing and Practice groups to ensure broad insights and alignment with firm goals.

The role requires 5+ years in online content development with strong design/photography skills and data-driven decision making.