Social Media and Web Manager

Skidmore, Owings & Merrill LLP (SOM); San Francisco (CA); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Accident insurance

Retirement support

Workplace flexibility

Paid holidays

Family leave

Paid time off

Licenses & certifications reimburse

Job summary

Skidmore, Owings & Merrill LLP (SOM) in San Francisco seeks a seasoned Social Media Lead to develop and execute an enterprise-wide social strategy across platforms, including English and Chinese sites. You will grow audiences, manage content calendars, and collaborate with Marketing and Practice groups to ensure broad insights and alignment with firm goals.

The role requires 5+ years in online content development with strong design/photography skills and data-driven decision making.

Qualifications

• 5+ years of demonstrated experience with development and design of online sites or equivalent knowledge, skills and abilities.
• Excellent design/photography skills including photo and video editing.
• A true “whole-brained” thinker with understanding of how content across channels builds a brand.
• Able to switch between big-picture strategy and hands-on execution.
• Clear, responsive communicator, verbal and written.
• Highly organized and able to manage own and others’ time.
• Curious about new channels and tactics and applicability to strategy.
• Driven by data and intuition with strong prioritization to meet deadlines.
• Passionate about design and the built environment and current market trends.

Responsibilities

• Develops a firm-wide organic social media strategy, audience growth plan, content calendar, and KPI framework for multiple platforms.
• Manages day-to-day activity across platforms from concept to execution.
• Determines and implements an optimal social media tech stack including listening and cross-platform publishing.

Skills

Social media strategy

Content calendar

Cross-platform publishing

Brand stewardship

Analytics & insights

Team leadership

Communication (written)

Tools

Social listening tools

Job description

At SOM, we are a collective committed to shaping a better future for our clients, communities and planet.

We aspire to create the most sustainable, impactful work through creative, interdisciplinary teams with all the resources and diversity of a global firm.

We value those who are passionate about excellence, innovation, integrity, inclusivity, and collaboration.

Together we can achieve great things.

Success at SOM Means Ideas

We believe in a meritocracy of ideas. We look to everyone to actively contribute to the discourse in the firm.

Knowledge

We believe that expertise is the result of lifelong learning. We are not expected to know everything, but rather to passionately pursue answers, develop new skills and deepen our knowledge.

Product

We strive for excellence in the concept, quality, and delivery of our work.

Individual

We value individuals who bring the highest standards of professionalism and personal integrity in the way they work. Each person can develop and contribute their wealth of attributes, skills and knowledge to support the overall health of the firm.

Team

We value the power of interdisciplinary integration. A positive team culture in which everyone collaborates openly towards common goals is essential.

Firm

We have a history of making transformative contributions to the profession and our communities. We are constantly innovating and attempting to bring new approaches, solutions and processes to our work.

Position Responsibilities

• Develops a firm-wide organic social media strategy, audience growth plan, content calendar, and measurement/KPI framework with a focus on Instagram, Facebook, Twitter, Linkedin, Medium and potentially TikTok.
• Manages day-to-day activity across these platforms, from concept to execution.
• Determines and implements optimal social media tech stack, taking into account the need for social listening/insight generation, cross-platform publishing, comment tracking, and measurement needs.
• Provides day-to-day management of our English and Chinese websites, working as needed with external vendors and a number of internal stakeholders on a daily basis.
• Collaborates across functional areas - especially with our Marketing group and various Practice groups - to ensure a wide breadth of insights and consideration of other teams' needs and goals.
• Identifies, evaluates, briefs, and manages individual creative, brand, publisher, and media partners for specific social content initiatives.
• Uses first, second, and third-party data to surface and prioritize social content needs and grow our audience.
• Acts as a steward of SOM's brand and provides a more thoughtful approach to social media marketing.
• Creates an SOM Engagement plan to leverage your ~1400 colleagues as SOM social media 'ambassadors'.
• Assists with other projects and responsibilities as may be required for the position.

Leadership Responsibilities

• Inspires and leads others by example, participates in staff mentoring and training, clearly defines team member expectations and responsibilities, empowers others, and delegates where appropriate based on team members’ recognized abilities and potential.
• Directly supervises staff and is committed to direct reports’ professional development.
• Develops and engages in talent strategy to find specialists, leaders, and future professionals for the firm through resume review and interviews.
• In collaboration with team members, develops a clear and consistent work plan to achieve the project budget, deliverables, and schedule.
• Actively engages in internal and external professional development opportunities.
• Contributes to the implementation of sustainable strategies in all project assignments and the associated development of staff knowledge.
• Contributes to the development of standards, policies, and procedures.
• Protects SOM from financial and legal risk.

Minimum Qualifications

• 5+ years of demonstrated experience with the development and design of online sites or equivalent knowledge, skills and abilities.
• Excellent design/photography skills including photo and video editing is a must!
• A true \"whole-brained\" thinker and doer with a deep understanding of how content across different social channels and platforms can build and grow a brand.
• Comfortable oscillating between big-picture strategy and in-the-weeds execution.
• A clear, responsive communicator, verbally and in writing.
• Incredibly organized and a masterful manager of one’s own and others’ time.
• Curious about new channels and tactics and how to apply them (or not) to our own social media strategy.
• Driven by data and intuition with the ability to effectively prioritize work demands to ensure deadlines are met.
• Passionate about design, architecture, the built environment in general - and constantly curious about new market trends, research findings, and stories and how they might translate into compelling social content.
• Adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all.
• Excited about proactively coming up with and implementing ideas (big and small) that will help grow our brand and audience.
• Attentive to detail with high standards of quality while maintaining an (authentically) friendly, positive attitude.
• Flexible and open-minded, but also have strong convictions and a POV that you can clearly communicate and defend.

SOM is a global practice of architects, engineers, and planners renowned for designing buildings, interiors, and public spaces that push the boundaries of technical and environmental innovation.

Through our built work, research, and advocacy, we are advancing strategies to decarbonize the built environment.

Working at SOM

Our practice was built to champion inclusivity of expertise, people, and ideas. Together, we cultivate an entrepreneurial mindset that equips our teams to face new challenges.

Our studio culture offers opportunities for mentorship, growth, and leadership across project teams, offices, and employee resource groups.

Compensation for this role is based upon experience, qualifications, location, and education and typically ranges from $90,000 to $125,000.

For more about SOM: www.som.com

SOM is proud to be an equal opportunity and affirmative action employer, and we have been recognized with the highest ranking awarded on the Human Rights Campaign Foundation's Corporate Equality Index.

We publish an annual Impact Report as part of our ongoing commitment to advancing equity in our practice and the profession.

Our Benefits

Our comprehensive benefits package is built to support many facets of your well-being - your health, your financial future, and your continued professional growth.

• medical, dental, vision, disability, life, and accident insurance
• retirement support
• free access to employee assistance programs for employees and family members
• workplace flexibility
• paid holidays
• family leave
• paid time off
• reimburse costs for professional licenses, certifications, and exams
• offer specialized, in-house career development and mentorship programs designed to help you advance your knowledge and expertise

Learn more about our commitment to climate action.