Global Social Strategy Lead & Web Manager

Skidmore, Owings & Merrill (SOM); San Francisco (CA); On-site; USD 90,000 - 125,000; Full time

Job summary

Skidmore, Owings & Merrill (SOM) in San Francisco, CA, seeks a social media leader to develop and execute a firm-wide organic strategy across Instagram, Facebook, Twitter, LinkedIn, Medium, and more. You will drive content calendars, KPI frameworks, and cross-functional collaboration with Marketing and Practice groups.

You will manage day-to-day activities, oversee website content, and select a tech stack for listening, publishing, and analytics.

Qualifications

• 5+ years of demonstrated experience with the development and design of online sites or equivalent knowledge, skills and abilities.
• Excellent design/photography skills including photo and video editing is a must!
• A true "whole-brained" thinker and doer with a deep understanding of how content across different social channels and platforms can build and grow a brand.
• Comfortable oscillating between big-picture strategy and in-the-weeds execution.
• A clear, responsive communicator, verbally and in writing.
• Incredibly organized and a masterful manager of one’s own and others’ time.
• Curious about new channels and tactics and how to apply them (or not) to our own social media strategy.
• Driven by data and intuition with the ability to effectively prioritize work demands to ensure deadlines are met.
• Passionate about design, architecture, the built environment in general - and constantly curious about new market trends, research findings, and stories and how they might translate into compelling social content.
• Adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all.
• Excited about proactively coming up with and implementing ideas (big and small) that will help grow our brand and audience.
• Attentive to detail with high standards of quality while maintaining an (authentically) friendly, positive attitude.
• Flexible and open-minded, but also have strong convictions and a POV that you can clearly communicate and defend.

Responsibilities

• Develops a firm-wide organic social media strategy, audience growth plan, content calendar, and measurement/KPI framework with a focus on Instagram, Facebook, Twitter, Linkedin, Medium and potentially TikTok.
• Manages day-to-day activity across these platforms, from concept to execution.
• Determines and implements optimal social media tech stack, taking into account the need for social listening/insight generation, cross-platform publishing, comment tracking, and measurement needs.
• Provides day-to-day management of our English and Chinese websites, working as needed with external vendors and a number of internal stakeholders on a daily basis.
• Collaborates across functional areas - especially with our Marketing group and various Practice groups - to ensure a wide breadth of insights and consideration of other teams' needs and goals.
• Identifies, evaluates, briefs, and manages individual creative, brand, publisher, and media partners for specific social content initiatives.
• Uses first, second, and third-party data to surface and prioritize social content needs and grow our audience.
• Acts as a steward of SOM’s brand and provides a more thoughtful approach to social media marketing.
• Creates an SOM Engagement plan to leverage your ~1400 colleagues as SOM social media ‘ambassadors’.
• Assists with other projects and responsibilities as may be required for the position.

Skills

Social media strategy

Content creation

Brand management

Data-driven decisions

Cross-functional collaboration

Project management

Communication

Design/photography

Job description

Skidmore, Owings & Merrill (SOM) in San Francisco, CA, seeks a social media leader to develop and execute a firm-wide organic strategy across Instagram, Facebook, Twitter, LinkedIn, Medium, and more. You will drive content calendars, KPI frameworks, and cross-functional collaboration with Marketing and Practice groups.

You will manage day-to-day activities, oversee website content, and select a tech stack for listening, publishing, and analytics.