Social Media Strategy Lead: Data-Driven & Trend-Savvy

Naturepedic; Cleveland (OH); Hybrid; USD 65.000 - 90.000; Vollzeit

Zusammenfassung

Naturepedic is seeking a Social Media Strategist in the Cleveland area to own analytics-driven content planning and publishing across channels. You will translate data into compelling, education-first messaging and oversee the content calendar from concept to publish.

You'll lead market research, brainstorm new formats, and collaborate with brand, creative, and e-commerce teams to expand on Pinterest and YouTube while guiding the Social Media Specialist.

Qualifikationen

• Bachelor's degree in marketing, communications, or related field preferred or commensurate experience.
• 1–3 years of experience in social media, with 1–2 years focused on strategy and analytics.
• Proven experience using native platform analytics and social management or listening tools.
• Hands‑on experience building and scheduling content in Canva and CapCut.
• Portfolio or examples of social strategies, campaigns, or content shaped and results.
• Strong short‑form video instincts: concept, brief, evaluate.

Aufgaben

• Own the social content calendar across all channels, planning, building, and scheduling posts.
• Ideate and build content hands-on, including carousels, short-form video, trend-driven posts, and Stories using Canva, CapCut, and scheduling tools.
• Delegate content ideas and builds to the Social Media Specialist with clear direction, feedback, and deadlines.
• Write captions and copy that reflect Naturepedic's voice and education-first approach.
• Serve as the final quality check before content goes live for accuracy and brand alignment.
• Coordinate with design, creative, and paid social to keep assets and timelines on track.
• Expand Naturepedic's presence on Pinterest and YouTube.

Kenntnisse

Data-driven

Cultural fluency

Brand-minded

Creative

Leadership

Communication

Organized

Adaptable

Relationship building

Ausbildung

Bachelor's degree in marketing, communications, or related field

Tools

Canva

CapCut

Jobbeschreibung

Naturepedic is seeking a Social Media Strategist in the Cleveland area to own analytics-driven content planning and publishing across channels. You will translate data into compelling, education-first messaging and oversee the content calendar from concept to publish.

You'll lead market research, brainstorm new formats, and collaborate with brand, creative, and e-commerce teams to expand on Pinterest and YouTube while guiding the Social Media Specialist.