Strategic Social Media Leader: Content & Analytics

Corewell Health; Grand Rapids (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

On-demand pay

Discounts directory

Benefits package

Job summary

Corewell Health is seeking a strategic and creative Social Media Manager to shape how our organization appears across today’s evolving social media landscape. You will lead a team executing organic content strategy and partner with stakeholders to tell compelling stories that support business priorities.

In this role you will manage cross-functional teams, leverage audience insights, and drive performance analytics to improve reach and trust, while coordinating internal communications efforts

Qualifications

• Required Bachelor's Degree in Marketing, Journalism, Communications, Public Relations, Management Information Systems, or related field, or equivalent combination of education and experience.
• 7 years of relevant experience of progressive experience in communications Required
• 5 years of relevant experience including managerial experience with demonstrated ability to lead teams and manage budgets Required

Responsibilities

• Supports the appropriate SC&M director in developing, implementing and managing the marketing and/or communications function for the organization.
• Manages and provides leadership to marketing and communications team to help accomplish goals and tasks. Facilitates the training and continuing education of employees.
• Manages and coordinates system and service line messaging for external and internal audiences across a variety of platforms based on the objectives of specific communications and marketing plans.
• Participates in coordination and management of plans for 360-degree audience outreach based on objectives set forth in specific marketing and communications plans.
• Anticipates client needs, identifies opportunities and solutions, customizes as appropriate matching resources to needs, as well as researches and resolves problems.
• Measure the success of marketing and communication activities with data. Utilize the analytics and consumer insights to inform new activities. Hold team accountable to key performance indicators.

Skills

Leadership

Team management

Strategic thinking

Education

Bachelor's Degree in Marketing, Journalism, Communications, Public Relations, MIS, or related field

Job description

Corewell Health is seeking a strategic and creative Social Media Manager to shape how our organization appears across today’s evolving social media landscape. You will lead a team executing organic content strategy and partner with stakeholders to tell compelling stories that support business priorities.

In this role you will manage cross-functional teams, leverage audience insights, and drive performance analytics to improve reach and trust, while coordinating internal communications efforts