Social Media Strategist II — Berlin (Hybrid)

Riot Games; Berlin (NH); Hybrid; USD 61,000 - 95,000; Full time

Job summary

Riot Games in Berlin is seeking a Social Media Strategist II, EMEA, to drive social campaigns for League of Legends across the EMEA region. You will collaborate with the EMEA Publishing, Brand, Esports, and Local Publishing teams to deliver impactful content and campaigns across all social channels, including LEC.

The role focuses on shaping ongoing social strategy, audience targeting, and working with partner agencies, with a 12-month contract starting January 2027 and a hybrid onsite setup in

Qualifications

• 5+ years of experience in social channel management at an agency or in-house in the video game, technology, or entertainment industry.
• Global or regional experience working across multiple countries/markets.
• Knowledge of regional differences, different target audiences, market sensitivities, localization and cultural understanding.
• Experience implementing successful communications campaigns with passionate audiences.
• Experience growing content pipelines (in-house and external/agency).
• Fluent in written and verbal English.
• Experience in multinational environments, particularly in the EMEA region (beneficial).
• Besides English, fluent in any additional EMEA-relevant language (French, German, Spanish, Turkish, Arabic, or Russian).

Responsibilities

• Partner with EMEA Publishing teams to provide social media expertise, share best practices, and inform social-first approaches across the broader League of Legends product portfolio.
• Contribute to the development of EMEA-wide Publishing campaigns by bringing a social media perspective to campaign strategy, content planning, and audience engagement.
• Identify opportunities to connect esports initiatives with broader Publishing priorities, ensuring social strategies contribute to a cohesive experience for players and fans across the ecosystem.
• Collaborate with a partner agency to develop and refine channel strategies for LEC, ensuring alignment with Riot's overarching goals and objectives.
• Define and track key performance indicators (KPIs) for social media performance, delivering regular reports and actionable insights to internal stakeholders.
• Support the Social Media strategy and coverage on-site for LEC events & roadtrips.
• Partner with the EMEA Comms and Esports Team to ideate and produce innovative content that resonates with esports fans.
• Partner with community teams to amplify player and fan stories, fostering deeper connections within the LEC ecosystems and identify how to reach different target audiences.
• Serve as the primary point of contact (POC) for social leads from the LEC teams, collaborating to build campaigns that support key esports milestones.
• Monitor social trends, audience sentiment, and competitive benchmarks to identify opportunities for growth and optimization.
• Collaborate with global Riot teams to ensure EMEA social initiatives are aligned with global esports campaigns.

Job description

Riot Games in Berlin is seeking a Social Media Strategist II, EMEA, to drive social campaigns for League of Legends across the EMEA region. You will collaborate with the EMEA Publishing, Brand, Esports, and Local Publishing teams to deliver impactful content and campaigns across all social channels, including LEC.

The role focuses on shaping ongoing social strategy, audience targeting, and working with partner agencies, with a 12-month contract starting January 2027 and a hybrid onsite setup in