Berlin-based EMEA PR Strategist for LoL & Esports

Riot Games; Berlin (NH); On-site; USD 67,000 - 100,000; Full time

Job summary

Riot Games Berlin is seeking an EMEA Public Relations Strategist to help coordinate and execute PR strategies for League of Legends across EMEA, with a focus on LoL Esports. The role sits under the supervision of EMEA Communications Strategists and collaborates with global teams, regional stakeholders, and agencies.

Based in Berlin for a 12-month contract, the position emphasizes media relations, press materials, spokesperson preparation, and day-to-day press office duties.

Qualifications

• 2-4 years of PR, communications, media relations experience.
• Knowledge of gaming, entertainment, sports, or tech media in EMEA.
• Experience handling media requests and proactive outreach.
• Excellent written English; adaptable across formats.
• Strong organizational skills to manage multiple workstreams.
• Collaborative; comfortable working with strategists, teams, agencies, and partners across countries.

Responsibilities

• Coordinate and execute PR plans for League of Legends and LoL Esports across EMEA.
• Partner with EMEA Communications Strategists and the League of Legends Pubsports team to translate communications strategies into effective regional PR execution.
• Drive media outreach around key LoL Esports and broader League of Legends beats, including proactive pitching and inbound press requests.
• Support the day-to-day League of Legends EMEA press office operations, newsroom coordination, news distribution, and pan-EMEA outreach.
• Build and maintain strong relationships with esports, gaming, and broader endemic media across EMEA.
• Draft and adapt high-quality communications materials, including press releases and spokesperson materials.
• Coordinate and supervise press operations at the Riot Games Arena in Berlin, ensuring media servicing.
• Track PR activity and results, surfacing insights to EMEA stakeholders.

Job description

Riot Games Berlin is seeking an EMEA Public Relations Strategist to help coordinate and execute PR strategies for League of Legends across EMEA, with a focus on LoL Esports. The role sits under the supervision of EMEA Communications Strategists and collaborates with global teams, regional stakeholders, and agencies.

Based in Berlin for a 12-month contract, the position emphasizes media relations, press materials, spokesperson preparation, and day-to-day press office duties.