Social Media Strategist – Hybrid, Analytics-Driven

HED; San Francisco (CA); Hybrid; USD 80,000 - 120,000; Full time

Job summary

HED is seeking a Social Media Specialist to strengthen its digital presence by developing and managing content across platforms. You will translate firm priorities into audience-focused social content and coordinate across teams to support brand, thought leadership, recruiting, and business development.

The role manages day-to-day social media operations, creates written and visual content, and uses performance data to optimize communications. A hybrid work model is offered.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, public relations, digital media, or a related field.
• Three to five years of professional experience in social media, digital communications, content marketing, or a related role.
• Demonstrated experience managing social media channels for a professional organization or brand.
• Exceptional writing, editing, and proofreading skills, with the ability to make complex information clear and engaging.
• Strong visual judgment and experience creating or directing graphics, photography, and short-form video.

Responsibilities

• Develop and maintain social media content calendar aligned with firm priorities and initiatives.
• Manage presence across LinkedIn, Instagram, and other platforms, including publishing and engagement.
• Create compelling written, visual, and short-form video content featuring projects, people, and culture.
• Coordinate photography, graphics, animation, and video assets with internal and external resources.
• Translate longer-form content for use across social channels and support recruiting and business development objectives.

Skills

Social media strategy

Content creation

Writing & editing

Project management

Collaboration

Analytics & reporting

Education

Bachelor’s degree in communications/marketing/journalism/digital media

Tools

Adobe Creative Cloud

Canva

Microsoft 365

Job description

HED is seeking a Social Media Specialist to strengthen its digital presence by developing and managing content across platforms. You will translate firm priorities into audience-focused social content and coordinate across teams to support brand, thought leadership, recruiting, and business development.

The role manages day-to-day social media operations, creates written and visual content, and uses performance data to optimize communications. A hybrid work model is offered.