Social Media Strategist for Architecture & Design

HED; Los Angeles (CA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

HED is seeking a Social Media Specialist to strengthen its digital presence by developing and managing social media content that showcases the firm's work, people, and culture. You will translate priorities into engaging content, manage daily channels, and collaborate with Marketing, Talent, and Business Development to support brand and recruiting goals.

The role focuses on strategy, storytelling, and performance analytics across LinkedIn, Instagram, and other platforms, with a hybrid work model

Qualifications

• Minimum 3–5 years of professional experience in social media, digital communications, content marketing, or related role.
• Bachelor’s degree in communications, marketing, journalism, public relations, digital media or a related field is required.
• Exceptional writing, editing, and proofreading skills with ability to simplify complex topics.

Responsibilities

• Develop and manage HED’s social media content calendar aligned with firm priorities and initiatives.
• Create engaging written, visual, and short-form video content for LinkedIn, Instagram, and other platforms.
• Coordinate with teams across the firm to source stories and visuals; ensure brand voice and consistency.
• Track, analyze, and report on performance metrics; optimize content based on data.

Skills

Social media management

Content creation

Writing & editing

Analytics & reporting

Cross-team collaboration

Education

Bachelor's degree in communications, marketing, journalism, public relations, digital media

Tools

Adobe Creative Cloud

Canva

Microsoft 365

Job description

HED is seeking a Social Media Specialist to strengthen its digital presence by developing and managing social media content that showcases the firm's work, people, and culture. You will translate priorities into engaging content, manage daily channels, and collaborate with Marketing, Talent, and Business Development to support brand and recruiting goals.

The role focuses on strategy, storytelling, and performance analytics across LinkedIn, Instagram, and other platforms, with a hybrid work model