Social Media Strategist/Director

Nuvolum; Tiburon (CA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

A leading integrated Strategy, Marketing & PR Firm in the Bay Area seeks a talented Social Media Strategist. This role focuses on developing innovative social media strategies and engaging content, fostering community, and utilizing AI-driven tools to enhance social media efforts. Join a collaborative team in a hybrid position, contributing to branding success for diverse clientele, especially in health tech and related industries.

Qualifications

• 2-4 years of social media strategy experience in B2B & B2C.
• Experience in healthcare or technology is a plus.
• Strong organizational skills and ability to multitask.

Responsibilities

• Develop and execute a social media strategy across platforms.
• Create and curate engaging content.
• Analyze performance metrics and refine strategies.

Skills

Communication

Analytic skills

Interpersonal skills

Digital Marketing

Social Media Strategy

Education

Bachelor’s degree in a related field

Tools

Sprout

Sprinklr

Bit.ly

Adobe Creative Suite

Canva

Job description

About Us

Nuvolum is a dynamic and innovative integrated Strategy, Marketing & PR Firm dedicated to producing outstanding results for our clients. We are seeking an innovative, talented, and motivated Social Media Strategist to join our team and play a pivotal role in shaping our clients' brand images and public perception. We are seeking an individual with an extensive understanding and experience in both paid and organic social media strategy. If you are passionate about leveraging AI to enhance media outreach and presence, this is an exciting opportunity for you.

More About You

The Social Media Strategist at Nuvolum is an energetic individual who will collaborate with internal teams and clientele base. You are a natural communicator with exceptional written, verbal, and interpersonal skills. You rise to every challenge to solve a problem, feature a good idea, and uphold the positive image of our clients.

As a Social Media Strategist at Nuvolum, you will be at the forefront of our efforts to build and maintain a positive public image for our own brand as well as our agency clients. You will be responsible for innovative and groundbreaking ideas and will heavily utilize AI-driven tools and technologies to enhance and streamline our social media efforts. Your strategic thinking, creativity, and technological acumen will be essential in achieving our goals.

You will play a critical role in growing Nuvolum’s extensive portfolio of healthcare and technology clients through strategic social media platforms that drive local and national attention.

Key Responsibilities:

1. Social Media Strategy: Develop and execute an innovative social media strategy that aligns with our brand, our client brands, and all business objectives. Continuously monitor industry trends and competitor activity to stay ahead of the curve.
2. Content Creation: Create engaging and compelling content for various social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and emerging platforms. Experiment with different content formats, such as videos, infographics, and interactive posts.
3. Community Building: Foster and engage with our online community by responding to comments, messages, and inquiries promptly. Build and maintain a strong online presence for Nuvolum and all clients of the agency, ensuring a positive and authentic brand image.
4. Innovative Campaigns: Conceptualize and execute creative and innovative social media campaigns that drive brand awareness, engagement, and conversions. Collaborate with cross-functional teams to integrate social media into broader marketing initiatives.
5. Analytics and Reporting: Monitor and analyze social media performance metrics, providing insights and recommendations for optimization. Use data-driven insights to refine strategies and improve results.
6. Trendspotting: Stay up-to-date with the latest social media trends, tools, and platforms. Recommend and implement emerging trends that align with Nuvolum's goals.
7. Social Listening: Conduct social listening to gather insights, identify customer sentiments, and proactively address issues or opportunities.
8. Budget Management: Manage the social media budget efficiently, ensuring the best ROI on paid campaigns and promotions.

Requirements

Basic Qualifications

• Deep experience in developing organic and paid social campaigns usingFacebook, LinkedIn, YouTube, Instagram, and other channels
• Proven B2B & B2Cexperience in building social strategies, deploying successful campaigns, and cultivating audiences
• Strong skills in marketing communications and digital marketing and passionate about social media and strategy
• Demonstrated efficiency in running multiple initiatives, vendors, and other key players as part of the social media practice
• Analytic skills with the ability to analyze and provide deep insights
• Effective interpersonal skills and excellent oral/written presentation skills

Other Qualifications

• Bachelor’s degree in a related field with 2-4years of social media strategy experience in the B2B & B2C, healthcare,technology,and space. Candidates without a degreewith significant experience will also be considered for the role.
• Experience in the Health Tech space or in oral surgery, plastic surgery, or similar is a plus.
• Working knowledge of a variety of social media tools, community platforms, and measurement, advocacy, and training/education platforms (experience working with Sprout, Sprinklr,Bit.ly, Basic Adobe Creative Suite knowledge, Canva, Various AI tools, andother technologies)
• Experience working effectively in a fast-paced environment (Agency experience a plus)
• Strong organizational skills and ability to meet high standards for quality and accuracy
• Focused attention to detail and ability to multitask, handling multiple complex, multi-phase projects at different stages

About Our Culture

Nuvolum is a full-service integrated strategy, marketing and PR firm that takes pride in being the best. Our diverse and talented team is inspired to bring ideas forward, keep learning, and provide mutual support. We champion each other’s successes and lean in when challenges need solving. We foster a team atmosphere and friendly environment, so every member can rise to the occasion to meet their potential.

Fine Print

This is a hybrid position, with candidates needing to be local to the Bay Area for 1-2 days a week in the office for meetings. At this time, we can only consider applicants with authorization to work in the United States on a permanent, full-time basis. We cannot provide visa sponsorship at this time.