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Senior Paid Media Strategist (REMOTE, CANADA)
Lensa
United States
Remote
USD 80,000 - 120,000
Full time
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Job summary
Lensa is seeking a Senior Paid Media Strategist to manage and optimize paid advertising campaigns for B2B SaaS clients. This fully remote position requires at least 3 years of experience in the field and a strong analytical focus, with a goal to drive client success through effective media strategies. Candidates will have the opportunity to work within a dynamic and supportive team dedicated to delivering exceptional results.
Benefits
Qualifications
- 3+ years of hands-on experience running paid media campaigns.
- Experience marketing B2B brands, preferably in the SaaS space.
- Proven track record of achieving marketing qualified leads (MQLs).
Responsibilities
- Develop and optimize paid advertising campaigns for a portfolio of clients.
- Manage forecasts and budgets for alignment with quarterly targets.
- Analyze data to provide actionable insights and reports.
Skills
Education
Tools
Job description
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In this role, you will be responsible for growing and retaining a portfolio of 4-7 B2B SaaS clients through ongoing relationship nurturing and strategic hands-on management of Paid Media platforms (including but not limited to Google, Bing, LinkedIn and Meta Ads).
The Senior Paid Media Strategist will report to the Director of Paid Media to achieve the company's long-term goals by consistently delivering WOW results for our clients.
About Powered by Search
We are a global team of fully distributed and remote-first consultants globally in 8+ countries across North America, Europe, and Asia Pacific.
Our mission is to make B2B SaaS companies unstoppable. We do this using a proven methodology that we ruthlessly execute to deliver client results.
We have a talented and diverse team that live by our core values:
Always be in it to win it.
Give a shit.
Be obsessed with serving others.
Practice a growth mindset.
When we fail, don’t lose the lesson.
Responsibilities:
Own the strategy development, execution, and optimization of paid advertising campaigns for a portfolio of 4-7 clients
Manage forecasts and budgets for your portfolio in alignment with quarterly and annual targets
Analyze and translate complex data into persuasive narratives and reports tailored for decision-makers and C-level executives
Establish relationships with clients as a trusted advisor, consulting on campaign strategy that aligns with the clients' KPIs and targets
Conduct onboarding for new clients ensuring a seamless transition from sales to marketing
The ideal candidate will have:
3+ years of hands-on experience running paid media campaigns
Ability to clearly communicate results and how we got there through written reports and live meetings with the clients
Experience marketing B2B brands, preferably in the SaaS space
Successful track record of achieving or exceeding MQLs, SQL, and pipeline targets
Strong analytical focus, with experience in tracking marketing campaigns and pulling actionable insights from data
Ability to effectively communicate through written and verbal mediums
Experience with employing tactics across paid advertising, social, content marketing, and email marketing is a plus
Demonstrated ability to analyze data, apply critical thinking, and clearly articulate how it addresses the client’s business objectives.
Experience with CRMs (Salesforce, HubSpot, etc.) and ABM platforms (6Sense, DemandBase, etc.) is a plus.
This role is fully remote
5 weeks of paid time off
Flexible working hours (requires 4 overlap hours with 9 am-5 pm EST)
Paid training (school, events, conferences)
*For full-time Canadian residents only - comprehensive health, dental, and eye care
We really care about our team. We’re rated 5/5 on Glassdoor with a 99% approval rating. (https://www.glassdoor.ca/Overview/Working-at-Powered-By-Search-EI_IE854274.11,28.htm)
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Senior Paid Media Strategist (REMOTE, CANADA)
Senior Paid Media Strategist (Remote) About the role In this role, you will be responsible for growing and retaining a portfolio of 4-7 B2B SaaS clients through ongoing relationship nurturing and strategic hands-on management of Paid Media platforms (including but not limited to Google, Bing,...
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