Social Media Strategist: Content, Community & Growth

UC Irvine; Irvine (CA); On-site; USD 79,000 - 88,000; Full time

Job summary

UC Irvine Division of Continuing Education seeks a skilled social media professional to develop and manage a presence across website and social channels, creating engaging, on-brand content. You’ll track feedback, report metrics, and support strategic projects with key campus partners.

The role emphasizes community engagement, data-driven decision making, and collaboration with Marketing and leadership to tell the DCE story and impact learners and the campus community.

Qualifications

• Experience managing social media accounts for businesses and executing goals.
• Strong copywriting and content creation including photos and videos.
• Proven ability to build and manage online communities and engage followers.
• Proficiency with social media analytics tools and data-driven experimentation.
• Excellent time management, organization, and problem-solving skills.
• Commitment to diversity, equality and inclusion in the workplace.
• Willingness to participate in events on campus and document them autonomously.
• Bachelor's degree in communications, marketing, English, public relations, journalism or related field.
• 3–5 years of dedicated social media experience for a large organization or executive leader.

Responsibilities

• Develop, coordinate and support a presence for the DCE on website and social media channels with on-brand content.
• Track incoming feedback and create reports that measure engagement and reach.
• Support strategic projects and collaborate with Marketing, the Dean’s office, and other stakeholders to ensure cohesive communications.
• Coordinate content creation and calendar planning to maintain consistent messaging.

Skills

Social media management

Content creation

Community management

Social media analytics

Time management

Diversity & inclusion

Event coverage

Copywriting

Education

Bachelor's degree in communications, marketing, English, public relations, journalism or related field

Tools

Social media scheduling tools

Job description

UC Irvine Division of Continuing Education seeks a skilled social media professional to develop and manage a presence across website and social channels, creating engaging, on-brand content. You’ll track feedback, report metrics, and support strategic projects with key campus partners.

The role emphasizes community engagement, data-driven decision making, and collaboration with Marketing and leadership to tell the DCE story and impact learners and the campus community.