Social Media & Storytelling Lead - Flexible Hours

United Way of Greater Cincinnati; Cincinnati (OH); On-site; USD 47,000 - 57,000; Full time

Benefits offered by this job

Generous paid time off

Medical, Dental, Vision, Life

403b with company match

Disability Insurance

Employee Assistance Program

Professional development

Community volunteer opportunities

Job summary

United Way of Greater Cincinnati is seeking a creative Social Media & Content Specialist to own daily social media across LinkedIn, Facebook, Instagram, YouTube, TikTok and more. You will develop calendars, craft copy, visuals, photography and short-form video, and publish content aligned with organizational priorities.

You will monitor channels, engage audiences, track performance, manage digital assets, and help shape storytelling with stories from volunteers, partners and donors.

Qualifications

• Bachelor’s degree in communications/marketing, journalism or related field.
• Minimum 3–5 years’ experience with digital/social media communications and demonstrated results.

Responsibilities

• Own and execute day-to-day social media across LinkedIn, Facebook, Instagram, YouTube, TikTok and other channels.
• Develop, maintain and execute a social media content calendar aligned with organizational priorities.
• Create, write, schedule and publish social media content, including copy, graphics, photography, short-form video and other digital assets.
• Monitor social channels, engage with audiences and identify opportunities to strengthen connection to United Way’s mission.
• Track social media performance and trends and use insights to improve content, reach and engagement.
• Maintain and organize digital assets in the organization’s DAM system.
• Lead the development, updating and implementation of Marketing SOPs.

Skills

Social media strategy

Photography

Videography

Storytelling

Content creation

Organization

Collaboration

Time management

Education

Bachelor’s degree in communications/marketing/journalism or related field

Tools

Digital Asset Management (DAM)

Content Management System (CMS)

Job description

United Way of Greater Cincinnati is seeking a creative Social Media & Content Specialist to own daily social media across LinkedIn, Facebook, Instagram, YouTube, TikTok and more. You will develop calendars, craft copy, visuals, photography and short-form video, and publish content aligned with organizational priorities.

You will monitor channels, engage audiences, track performance, manage digital assets, and help shape storytelling with stories from volunteers, partners and donors.