Social Media Specialist (SAE)

Campbell-Marketing-; Dearborn (MI); Hybrid; USD 47,000 - 58,000; Full time

Job summary

Campbell Marketing & Communications seeks a creative Social Media Specialist to ideate and manage a global social media brand’s accounts. You will work both independently and with a team on campaigns across multiple clients, driving trends and long-term plans.

The role requires 3+ years of social media experience, strong communication skills, and familiarity with major platforms and analytics. Hybrid work options are available with travel to events as needed.

Qualifications

• 3+ years in a Social Media Manager role
• Strong interpersonal and written communication skills
• Knowledge of primary social networks: Facebook, Instagram, TikTok, Twitter, LinkedIn
• Experience with social media ad buys (1–2 years)

Responsibilities

• Serve as primary contact for assigned clients and manage day-to-day activities
• Develop understanding of client objectives, industry, and audience
• Collaborate with teams to ensure client success across multiple accounts
• Lead social media moderation and community engagement for assigned clients
• Create and manage social content calendars
• Provide insights and recommendations from social media analytics
• Identify trends and opportunities to improve content
• Attend events and cover activities from a social media perspective

Skills

Social media strategy

Analytics & reporting

Ad buys

Content creation

Verbal & written communication

Education

Bachelor's degree in digital media/marketing/PR

Tools

Adobe Creative Suite/Photoshop

Job description

Social Media Specialist - Detroit, MI OR Charlotte, NC

Campbell Marketing & Communications is looking for a creative and enthusiastic Social Media Specialist to help ideate and manage a global social media brand’s accounts. The individual will work both as an individual contributor and collaboratively with a team overseeing a multitude of projects from trends to long-term campaigns.

The applicant should have 3+ years of social media experience with strong interpersonal skills (verbal and written), self-motivated, and able to work independently in a high-volume environment.

Campbell Marketing and Communications provides integrated marketing services including public/media relations, experiential and direct marketing, brand development, brand development, training, advertising, and research. We are a recognized leader in the B2B/B2C communications agency marketplace and have been connecting clients with customers since 1982. We are experienced. We are proven. We are adaptive. Come join the Campbell family!

Principal Duties and Responsibilities:

• Serve as the primary point of contact for assigned clients, managing day-to-day communication, and overseeing all account-related activities.
• Develop and maintain a strong understanding of each client’s business objectives, industry, and target audience.
• Work with clients and internal team members to ensure client success, leading multiple accounts and providing mentorship to teammates.
• Collaborate with all teams within Campbell Marketing & Communications regularly to develop external communications social media.
• Lead social media moderation and community management, engagement for assigned clients.
• Work with a team daily to develop social content calendars for assigned clients.
• Provide insight, content recommendations based on social media reports.
• Identify and brainstorm channel-specific trends and opportunities to enhance social content regularly.
• Attend events and liaise with clients to cover activities from a social media perspective.

Knowledge, Skills, and Abilities Required/Desired:

• Bachelor's degree or equivalent in digital media, marketing, public relations, communications, or related field
• Three or more years of experience in a Social Media Manager role
• Knowledge of motorsports and/or sports industry a plus.
• Strong hands-on experience with, and understanding of, current and emerging social networks, including Facebook, Instagram, TikTok, Twitter and LinkedIn
• Proficient in strategic thinking, adept at interpreting analytics, and skilled in delivering performance-enhancing recommendations for social channels.
• One to two years’ experience with social media ad buys
• Proficient in Adobe Creative Suite/Photoshop
• Strong verbal, written communication, and public speaking skills
• Automotive market knowledge is a plus.
• Content creation abilities (photo, graphic design) are a plus.
• Light travel required (5-8 events/year), including some weekend/evening hours.

Company Culture

• Detail Oriented: quality and precision-focused
• Innovative: innovative and risk taking
• Outcome Oriented: results-focused with strong performance culture
• People Oriented: supportive and fairness-focused
• Inclusive: welcomes diversity of thoughts, experiences, and expressions
• Team Oriented: cooperative and collaborative

Additional Information:

• Location: Charlotte, NC (remote) OR Detroit, MI (Hybrid).
• A Detroit, MI based role would require a hybrid schedule, working out of our Dearborn, MI office 3 days per week.
• Salary range starts at $52,681.00 – negotiable based on experience.
• A valid Driver’s License and clear driving record are required.
• This is a U.S. based role.
• Sponsorship is not available for this position.

Campbell Marketing & Communications is an Equal Opportunity Employer committed to a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status.