Social Media Specialist

Brembo; Plymouth (MI); On-site; USD 52,000 - 78,000; Full time

Job summary

Brembo, a leading automotive braking systems company, is seeking a Social Media Specialist in Plymouth, MI. You will lead ideation and execution of campaigns, translate goals into compelling content, and manage performance analytics across Brembo’s social channels.

The role combines content creation, social media management, and digital storytelling in a fast-paced, international team. Travel to events and product launches is required, with a focus on brand consistency and impact.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3–5 years in social media, digital marketing, or communications.
• Experience managing corporate social media accounts.
• Strong copywriting and storytelling skills.
• Experience with social media tools (Sprout Social, Hootsuite, Sprinklr, etc.).
• Experience with social media analytics and reporting.
• Familiarity with Adobe Creative Suite, Canva, Premiere Pro.
• Photography and video production experience.
• Excellent organizational and project management abilities.
• Proven ability to manage multiple projects in an agile, fast-paced environment.
• Accustomed to working within an international team.
• Willingness to travel 30%.

Responsibilities

• Develop and execute social media plans aligned with corporate communications, marketing campaigns, product launches, motorsports activities, and employer branding initiatives.
• Build monthly content calendars.
• Recommend channel-specific strategies.
• Identify opportunities to increase brand visibility, engagement, and audience growth.
• Coordinate content production with internal teams, agencies, photographers, and videographers.
• Support coverage of trade shows, motorsports events, product launches, media events, and corporate activities.
• Manage relationships with influencers and strategic partners.
• Capture and publish real-time content from key events.
• Ensure all content reflects brand guidelines, tone of voice, and visual identity standards.
• Track and analyze platform performance, audience growth, engagement rates, reach, and content effectiveness.
• Provide monthly performance reports and actionable recommendations.

Skills

Content creation

Social media management

Digital storytelling

Performance analytics

Copywriting

Project management

Agile teamwork

Education

Bachelor's degree in Marketing, Communications

Tools

Sprout Social

Hootsuite

Sprinklr

Adobe Creative Suite

Canva

Premiere Pro

Job description

Job Description

The Social Media Specialist leads the ideation and execution of marketing campaigns to support the brand and business objectives, translating campaign goals into compelling content across Brembo’s social channels.

This role combines content creation, social media management, digital storytelling, and performance analytics. The ideal candidate is a creative and strategic communicator who understands both social trends and the automotive industry

Major Duties And Responsibilities

• Develop and execute social media plans aligned with corporate communications, marketing campaigns, product launches, motorsports activities, and employer branding initiatives.
• Build monthly content calendars.
• Recommend channel-specific strategies
• Identify opportunities to increase brand visibility, engagement, and audience growth.
• Coordinate content production with internal teams, agencies, photographers, and videographers.
• Support coverage of trade shows, motorsports events, product launches, media events, and corporate activities.
• Manage relationships with influencers and strategic partners.
• Capture and publish real-time content from key events.
• Ensure all content reflects brand guidelines, tone of voice, and visual identity standards.
• Track and analyze platform performance, audience growth, engagement rates, reach, and content effectiveness.
• Provide monthly performance reports and actionable recommendations.

Basic Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of social media, digital marketing, or communications experience.
• Demonstrated experience managing corporate social media accounts.
• Strong copywriting and storytelling skills.
• Experience with social media management tools such as Sprout Social, Hootsuite, Sprinklr, or similar platforms.
• Experience with social media analytics and reporting.
• Familiarity with Adobe Creative Suite, Canva, Premiere Pro, or equivalent tools.
• Photography and video production experience .
• Excellent organizational and project management abilities.
• Proven ability to manage effectively multiple projects in an agile, fast-paced environment.
• Accustomed to working within an international team.
• Travelling (30%) is required.