Social Media Specialist (Fully Remote)

Groupon; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Groupon is seeking a leader to steer organic social across North America, shaping channel mix, pillars, and platform-specific approaches for maximum reach and engagement.

You will produce flagship content and run AI-driven experiments with tools such as Kling, Veo, Sora, and Runway, maintaining a steady weekly publishing cadence while upholding brand standards.

Responsibilities

• Lead organic social strategy across North America, defining channel mix, content pillars, and platform-specific approaches.
• Produce flagship content and AI-driven experiments using generative tools like Kling, Veo, Sora, and Runway, maintaining a weekly publishing cadence.
• Collaborate with the International Social Media Manager and Creative Director to align on standards, tooling, and creative quality.

Job description

• Lead organic social strategy across North America, defining channel mix, content pillars, and platform-specific approaches.
• Produce flagship content and AI-driven experiments using generative tools like Kling, Veo, Sora, and Runway, maintaining a weekly publishing cadence.
• Collaborate with the International Social Media Manager and Creative Director to align on standards, tooling, and creative quality.