PR & Content Specialist: Storytelling & Media Relations

Belmont University

Northern (KY)

Hybrid

USD 55,000 - 67,000

Full time

13 days ago

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Job summary

Belmont University is seeking a PR/Content Specialist to craft compelling content across press releases, website copy, and social/video assets. You will build reporter relationships, support media placements, and contribute to campus storytelling across colleges and initiatives.

The role focuses on proactive media relations, content strategy, and brand-aligned writing, with growing accountability for earned coverage. Strong communication and a collaborative spirit are essential.

Qualifications

Bachelor's degree in Communications, Journalism, English, Public Relations, or related discipline is required.
Must have working knowledge of AP Stylebook.
Must have computer proficiency, including Word and Excel.
Must know or have ability to learn blog software, blogging best practices and SEO techniques; Belmont Alerts crisis communications system and website content management system.
Must be thorough and detail-oriented.
Must have excellent oral and written communication skills, including ability to write, edit and proofread.
Must have flexibility to work evenings and weekends.
An ability to interact constructively with staff and faculty across campus.
An ability to work effectively and efficiently to meet deadlines.
An ability to possess effective group dynamic skills.

Responsibilities

Build and maintain media lists and reporter relationships for assigned areas.
Develop social media photo, video and graphic assets to support storytelling and amplify messaging.
Craft compelling, high-quality written and multimedia stories highlighting university colleges, initiatives, programs and individuals.
Identify and deliver stories that serve recruitment, retention, brand-building and development goals.
Ensure all content is delivered on time and in compliance with University brand and style guidelines.
Assist with reactive media inquiries and support crisis or sensitive communications situations.
Collaborate with departments and stakeholders to gather information and inform content strategy.
Maintain records in the University's media monitoring platform.