Social Media Specialist

Sun Communities & Sun Outdoors; Southfield (MI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Comprehensive Medical and Prescription

On-Site Fitness Center

401(k) Plan with Sun matching

Tuition Reimbursement

Paid Time Off

Job summary

Sun Communities seeks a skilled Social Media Specialist to craft timely, personalized content and manage guest interactions across major platforms.

You will analyze performance metrics, optimize campaigns, and partner with Marketing to ensure brand-aligned storytelling that boosts engagement and retention.

Qualifications

• Bachelor's degree in marketing, communications, or related field required.
• Minimum 2 years of experience managing corporate social media across multiple platforms.
• Strong writing, editing, and online reputation management skills.

Responsibilities

• Develop, edit, publish, and optimize social content to engage guests and residents.
• Monitor metrics and adjust campaigns to meet marketing goals and improve reach.
• Respond to reviews and inquiries to support guest experience and retention.
• Collaborate with Marketing to align campaigns with brand standards.
• Provide actionable insights from social data to improve performance.

Skills

Social media strategy

Content creation

Community engagement

Analytics & reporting

Crisis management

Team collaboration

Education

Bachelor's Degree

Tools

Sprout Social

Hootsuite

Job description

Overview

The Social Media Specialist is responsible for developing, editing, publishing, and optimizing relevant, timely, and personalized content across social media platforms to attract, engage, and retain customers. This role monitors and analyzes social media performance metrics, making ongoing adjustments to support marketing objectives and maximize audience engagement. The Social Media Specialist also serves as a key point of contact for guests and residents online by responding to reviews, addressing questions and concerns, and resolving issues in a professional and timely manner to enhance the customer experience and support guest retention.

The Social Media Specialist is responsible for developing, editing, publishing, and optimizing relevant, timely, and personalized content across social media platforms to attract, engage, and retain customers. This role monitors and analyzes social media performance metrics, making ongoing adjustments to support marketing objectives and maximize audience engagement. The Social Media Specialist also serves as a key point of contact for guests and residents online by responding to reviews, addressing questions and concerns, and resolving issues in a professional and timely manner to enhance the customer experience and support guest retention.

Job Duties

• Monitors, manages, and maintains the Company's social media presence across platforms, including Facebook, Instagram, TikTok, YouTube, Pinterest, and emerging channels. (Essential)
• Engages with residents, guests, and customers across social media platforms by responding to comments, messages, reviews, inquiries, and feedback in a timely, professional, and customer-focused manner. (Essential)
• Serves as the first line of social media monitoring by identifying, documenting, and escalating potentially harmful, sensitive, or brand-impacting comments, reviews, and online interactions in a timely and accurate manner. (Essential)
• Supports the development and execution of social media content strategies aligned with marketing objectives, brand standards, and audience engagement goals. (Essential)
• Other duties and projects as assigned.
• Collaborates with the Marketing team to stay informed of campaigns, promotions, events, special offers, and brand initiatives in order to effectively engage with customers and respond to inquiries.
• Reviews and analyzes social media content and engagement metrics, including microblogs, blogs, photos, videos, events, ratings, and reviews, and provides actionable recommendations to optimize content performance and audience engagement.
• Conducts competitive research and analysis to evaluate industry trends, competitor marketing strategies, and social media approaches, identifying opportunities to enhance the Company's digital presence.
• Monitors and reports on web analytics and social media performance metrics to evaluate campaign effectiveness, measure progress toward marketing objectives, and support data-driven decision-making.
• Assists with documenting processes, developing best practices, and improving social media workflows.
• Researches and maintains an in-depth understanding of customer demographics, preferences, and market trends to support targeted content.

Requirements

• Bachelor's Degree (Required)
• 2 years in experience maintaining corporate social media presence across multiple platforms and channels (Required)
• Must have a valid driver's license
• Ability to manage multiple social media accounts across platforms, including Facebook, Instagram, YouTube, TikTok, and other emerging channels
• Working knowledge of social media management tools, such as Sprout Social and Hootsuite, along with current social media technologies, trends, and best practices
• Strong creative and strategic thinking skills with the ability to develop, execute, and optimize social media marketing campaigns across multiple channels
• Proficient in Microsoft Office Suite (Word, Excel, Outlook) and basic computer applications, including email, internet, and web-based tools
• Demonstrated ability to manage multiple priorities, meet deadlines, and adapt quickly to changing business needs
• Excellent interpersonal, customer service, and written and verbal communication skills

Benefits

At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.

• Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your family
• Comprehensive Dental and Vision Plans
• On-Site Fitness Center
• Voluntary Health and Dependent Care Reimbursement Accounts
• Life, Accidental Death & Dismemberment Insurance and Dependent Life
• Short and Long-Term Disability Coverage
• 401(k) Plan with Sun matching contribution
• Employee Assistance Program
• Identity Theft Insurance
• Legal Assistance Plan
• Pet Insurance
• Tuition Reimbursement program providing financial support to team members who further their formal education
• Vacation RV Site Discounts for team members when visiting Sun resorts across the nation
• Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
• Up to six weeks of paid parental leave for the birth of a child, adoption, or placement of a child
• Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty