Social Media Specialist

Sun Communities; Southfield (MI); On-site; USD 42,000 - 64,000; Full time

Job summary

Sun Communities in Southfield, MI seeks a Social Media Specialist to develop, edit, publish, and optimize content across Facebook, Instagram, TikTok, YouTube and Pinterest. You will monitor performance, respond to reviews, and collaborate with the marketing team to align with campaigns and brand standards.

Responsibilities include engaging with residents and guests, escalating sensitive interactions, and providing actionable recommendations based on data.

Qualifications

• Bachelor's degree required.
• 2 years' experience maintaining corporate social media across multiple platforms.
• Proficient with Sprout Social and Hootsuite.
• Strong written and verbal communication skills.

Responsibilities

• Monitors and manages the company’s social media presence across platforms.
• Engages with residents, guests, and customers through comments, messages, and reviews.
• Identifies and escalates potentially harmful or brand-impacting interactions.
• Supports development of content strategies aligned with marketing objectives.
• Analyzes engagement metrics and provides optimization recommendations.
• Collaborates with Marketing on campaigns, promotions, and brand initiatives.
• Documents processes and helps improve social media workflows.
• Researches demographics and market trends to inform content.

Skills

Social media management

Microsoft Office

Customer service

Content optimization

Education

Bachelor's Degree

Tools

Sprout Social

Hootsuite

Job description

We\'re hiring! Love content creation and social media? Join our team!

Posted by: Rachel Blenkhorn

Overview

The Social Media Specialist is responsible for developing, editing, publishing, and optimizing relevant, timely, and personalized content across social media platforms to attract, engage, and retain customers. This role monitors and analyzes social media performance metrics, making ongoing adjustments to support marketing objectives and maximize audience engagement. The Social Media Specialist also serves as a key point of contact for guests and residents online by responding to reviews, addressing questions and concerns, and resolving issues in a professional and timely manner to enhance the customer experience and support guest retention.

Job duties

• Monitors, manages, and maintains the Company\'s social media presence across platforms, including Facebook, Instagram, TikTok, YouTube, Pinterest, and emerging channels. (Essential)
• Engages with residents, guests, and customers across social media platforms by responding to comments, messages, reviews, inquiries, and feedback in a timely, professional, and customer-focused manner. (Essential)
• Serves as the first line of social media monitoring by identifying, documenting, and escalating potentially harmful, sensitive, or brand-impacting comments, reviews, and online interactions in a timely and accurate manner. (Essential)
• Supports the development and execution of social media content strategies aligned with marketing objectives, brand standards, and audience engagement goals. (Essential)
• Other duties and projects as assigned.
• Collaborates with the Marketing team to stay informed of campaigns, promotions, events, special offers, and brand initiatives in order to effectively engage with customers and respond to inquiries.
• Reviews and analyzes social media content and engagement metrics, including microblogs, blogs, photos, videos, events, ratings, and reviews, and provides actionable recommendations to optimize content performance and audience engagement.
• Conducts competitive research and analysis to evaluate industry trends, competitor marketing strategies, and social media approaches, identifying opportunities to enhance the Company\'s digital presence.
• Monitors and reports on web analytics and social media performance metrics to evaluate campaign effectiveness, measure progress toward marketing objectives, and support data-driven decision-making.
• Assists with documenting processes, developing best practices, and improving social media workflows.
• Researches and maintains an in-depth understanding of customer demographics, preferences, and market trends to support targeted content.

Requirements

• Bachelor\'s Degree (Required)
• 2 years in experience maintaining corporate social media presence across multiple platforms and channels (Required)
• Must have a valid driver\'s license
• Ability to manage multiple social media accounts across platforms, including Facebook, Instagram, YouTube, TikTok, and other emerging channels
• Working knowledge of social media management tools, such as Sprout Social and Hootsuite, along with current social media technologies, trends, and best practices
• Strong creative and strategic thinking skills with the ability to develop, execute, and optimize social media marketing campaigns across multiple channels
• Proficient in Microsoft Office Suite (Word, Excel, Outlook) and basic computer applications, including email, internet, and web-based tools
• Demonstrated ability to manage multiple priorities, meet deadlines, and adapt quickly to changing business needs
• Excellent interpersonal, customer service, and written and verbal communication skills

Benefits

At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart.