Social Media Manager

Adobe Road Winery; Petaluma (CA); On-site; USD 58,000 - 75,000; Full time

Job summary

Adobe Road Winery in Petaluma, CA is seeking an experienced Social Media Manager to develop and execute a strategy that increases brand awareness and engagement, while visually telling our brand story through compelling content.

The role also supports e-commerce programs and website maintenance, requiring a passion for wine, a consumer-focused mindset, and a proven track record in social media, e-commerce, and basic site management.

Qualifications

• 4+ years in social media marketing, preferably in wine/bev industry.
• Strong writing and editing skills; excellent communication.
• Experience with WordPress and Wine Direct platforms.
• Experience with email and SMS marketing campaigns.

Responsibilities

• Develop and implement a comprehensive social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Maintain content calendar that aligns with brand messaging and tone.
• Create, curate, and manage all published content (photos, graphics and video).
• Develop and manage targeted paid ads and monitor performance.
• Assist with e-commerce communications and website updates, SEO, and Google Ads management.

Skills

Social media marketing

Analytics tools

Content creation

Copywriting

Independence

Tools

Google Analytics

Meta Ads

WordPress

Wine Direct

Google Ads

Canva

Adobe Creative Suite

Job description

Adobe Road Winery produces small lot wines from premier family-owned vineyards across Sonoma County and Napa Valley. We have a distinctive connection to the motorsport world and our strategically blending our championship racing history into our amazing new facility. Additionally, through our ownership by Kevin and Debra Buckler is exemplified through our Racing Series of wines consisting of six luxury and unique blends inspired by pivotal moments on the racetrack. With our upcoming expansion in Petaluma—an all-new, state-of-the-art winery and entertainment complex on the riverfront—we're setting the stage for unforgettable experiences. Our team operates with a racing mentality: agile, strategic, and relentless in our pursuit of excellence. We don’t just make great wines; we build winning teams!

Job Summary

We are seeking a dynamic and experienced Social Media Manager to join the Adobe Road Winery team. The ideal candidate will develop and implement social media strategy to increase brand awareness, drive engagement and visually tell our brand story through compelling content. Additional responsibilities are required to assist with e-commerce programs and website support. The ideal candidate will have a passion for wine, a consumer-focused mindset, and a proven track record in successfully managing social media, e-commerce, and basic website maintenance.

Essential Duties & Responsibilities

Social Media Management

• Develop and implement a comprehensive social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Maintain content calendar that aligns with brand messaging
• Create, curate, and manage all published content (photos, graphics and video), with collaboration across departments
• Ability to take and edit high quality images and videos
• Develop and manage targeted paid ads
• Monitor and respond to comments and messages to foster positive relationships and build our online community
• Analyze and report key metrics and modify strategy as needed

E-Commerce Communication

• Develop and manage the e-comm calendar
• Write and edit email and SMS marketing content, and other digital materials
• Coordinate with the team to execute marketing campaigns that drive online sales
• Facilitate online customer service interactions to ensure excellent customer experiences
• Monitor and report on the effectiveness of e-commerce campaigns

Website Management

• Assist in the maintenance of the winery’s website for both the content site and cart
• Monitor website functionality and efficiency
• Implement SEO best practices and manage Google Ads for traffic driving and sales campaigns
• Analyze website traffic and user behavior to inform improvements

Qualifications

• 4+ years social media marketing experience, preferably within wine and bev/alc industry
• In-depth knowledge and understanding of social media platforms, best practices, including community management, content creation, and paid advertising
• Experience with social media analytics tools (e.g., Google Analytics and Meta)
• Strong writing, editing, and communication skills
• Familiarity with web design and content management systems (e.g., WordPress, Wine Direct)
• Experience in e-commerce (Wine Direct experience a plus)
• Self-motivated with ability to work independently and in a small team environment
• Passion for wine and knowledge of the wine industry is a plus

Preferred Skills

• Digital graphic design skills (e.g., Canva, Adobe products)
• Video production and editing skills
• Knowledge of SEO and SEM
• Email marketing experience (e.g., MailChimp, Constant Contact)
• SMS marketing experience (e.g. Red Chirp)
• Proficient with Google products (folders, drives, etc)

What We Offer

• Competitive salary and benefits package
• Opportunity to work with a small team to make a BIG impact
• A supportive and collaborative work environment
• Opportunities for professional growth and development

Pay Scale: The salary range for this position is between $58,000 - $75,000 depending on experience. The actual compensation offered will be based on factors, including but not limited to, qualifications, skills, experience, education, and alignment with market data.

We have an amazing team to work with together and an opportunity to actually "change the game" in the wine world with our game changer and remarkable new facility

Adobe Road Winery is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.