Social Media Manager

Adam Lane Smith, LLC.; United States; On-site; USD 65,000 - 105,000; Full time

Job summary

Adam Lane Smith is seeking a proactive Social Media Lead to own the account suite across Instagram, Facebook, YouTube, TikTok, X, Threads and Pinterest, planning calendars weeks ahead and publishing end-to-end. You will review posts for copy, formats and CTAs, run daily channel audits, provide weekly analytics to executives, and collaborate with production to align strategy with platform specifics.

You will lead community management, train moderators, and grow the team, while tracking all work

Qualifications

• 3+ years managing social media publishing for agencies or brands.
• Proficiency with analytics across IG, FB, YouTube, TikTok, LinkedIn.
• Experience building social media funnels and growth strategies.
• Strong copy accuracy and attention to detail; test-driven verification.
• Native or near-native written English and excellent spoken English.
• Ability to manage multiple accounts in a US time zone.
• Respond to comments consistent with brand voice; references/test assignment.

Responsibilities

• Own the social account suite across platforms and publish end-to-end.
• Check posts for copy, format, captions, tags, CTAs; test funnels.
• Run daily audits of channels and performance.
• Provide weekly social media analytics and executive reports.
• Collaborate with production on ideation and strategy per platform.
• Lead community management and train moderators; handle high-profile interactions.
• Grow the community management team and cover evenings/weekends.
• Track all work in ClickUp with statuses and deadlines.

Skills

Social media management

Social media analytics

Funnel & growth strategies

Copywriting & attention to detail

Community engagement

English proficiency

Time-zone coordination (US time)

Tools

YouTube Studio

Meta Business Suite

ClickUp

Miro

Linktree

Job description

Reports to the CEO, manages the social media and community team.

• 3+ years managing social media publishing for an agency, or for brands/creators in the self-help, psychology, coaching, personal development or professional services space, with a core focus on Instagram, Facebook, YouTube and TikTok (account portfolio will be verified, with references).
• Proficiency with social media analytics on Instagram, Facebook, YouTube, TikTok and LinkedIn and development of effective social media strategies (examples and outcomes of created strategies will be required, verified via test assignment, and confirmed with references).
• Experience building social media funnels, including product/conversion funnels, viewer journeys and account growth strategies (examples of completed funnels will be required, and verified against references).
• Extensive proficiency in social media tools available within the Meta, YouTube and TikTok platforms, including scheduling, boosts, links, cards, promotions, etc.
• Extensive knowledge of the latest social media strategies, growth techniques, posting times, content types, and best practices (will be verified with a test assignment).
• Exceptional attention to detail: able to catch errors in posts before publication — copy, links, formats, design, etc. (will be verified with a test assignment).
• Native or near-native written English, with the judgment to assess copy quality and handle sensitive audience interactions. Excellent spoken English.
• Proven ability to respond to comments and community inquiries effectively and in line with the brand’s voice and positioning (will be verified with a test assignment).
• Ability to manage multiple accounts simultaneously with minimal supervision, and to work consistently within a fixed schedule in a US time zone.

Nice to have

• Managing a team of 3+ (employees or contractors); 5+ is a strong advantage.
• Design, copywriting and/or video editing.
• AI automation for posting, design and copy (Claude, ChatGPT).
• Paid campaigns (supporting or running), email marketing and LinkedIn growth.
• Marketing strategy, digital product design and sales.

What you will do

• Own the social media account suite — multiple accounts across Instagram, Facebook, YouTube, TikTok, X (Twitter), Threads and Pinterest — and run publishing end to end: plan the posting calendar weeks ahead, schedule and release content across all platforms, and be accountable for every post from upload to verified live.
• Check every post before and after it goes out: copy matches the approved version, formats and slide order are right, captions, descriptions, tags, links and CTAs are in place and working. Click through every funnel link yourself, including a test submission. Fix live errors immediately.
• Run a daily audit of all channels: public pages, new comments, post performance, anomalies — so problems are found by you, not by the audience.
• Provide weekly social media analytics and executive reports: what worked, what didn’t, and recommendations on strategy and production quality.
• Work hand in hand with production and assist with social media ideation and strategy, so content is aligned with the platform strategy and optimized for each individual platform — the platform perspective inside content creation.
• Lead community management on social platforms: set the standards, train the moderators, keep response times fast and the brand voice consistent, delete spam and bot comments on sight, and personally handle sensitive or high-profile interactions.
• Grow the community management team: hire and onboard comment moderators per platform, assign clear ownership of every channel, and set up coverage for evenings and weekends.
• Keep all work tracked in our project management system (ClickUp) with clear statuses and deadlines, for you and your team, while interfacing with other teams (sales, coaching) to address their social media needs.

Tools

YouTube Studio, TikTok, Meta Business Suite, ClickUp, Miro, Linktree, Google Workspace

Compensation

We share the pay range with shortlisted candidates before the first interview.