Social Media Specialist

Planet DDS; Irvine (CA); Hybrid; USD 60,000 - 80,000; Full time

Job summary

A leading dental technology provider is seeking a Social Media Specialist to manage social media presence and develop engaging content. The role requires 2-4 years of experience in social media management, proficiency with Canva and analytics tools, and a passion for storytelling. This hybrid position allows flexibility with work from Irvine, CA or Phoenix, AZ offices.

Qualifications

• 2–4 years of social media management experience in B2B or B2C environments.
• Experience in healthcare or technology sectors preferred.
• Familiarity with social media analytics.

Responsibilities

• Manage Planet DDS social media presence across platforms.
• Develop and execute impactful social media content.
• Engage with industry communities and influencers.

Skills

Social media management

Strong writing and editing

Graphic design

Understanding of social media analytics

Project management

Creativity

Tools

Hootsuite

ClickUp

Canva

Job description

Join to apply for the Social Media Specialist role at Planet DDS

Planet DDS is a leading provider of a platform of cloud-based solutions that empowers growth-minded dental businesses. Now serving over 13,000 practices and 118,000 customers in North America, Planet DDS delivers a comprehensive suite of solutions, including Denticon Practice Management, Cloud 9 Ortho Practice Management, and Apteryx Cloud Imaging. Planet DDS is dedicated to enabling dental support organizations (DSOs) and groups to grow and thrive with technology that delivers seamless integrations, improved workflows, and future-proof scalability.

Job Responsibilities

Own the Planet DDS social media presence across platforms, building brand awareness and driving engagement. This role is equal parts creative storyteller, brand voice ambassador, and data-driven marketer. Work closely within the Marketing team: Brand Marketing, Product Marketing, Growth Marketing and executives to showcase our thought leadership, highlight customer stories, and create buzz around our products and company.

Location & Format

This is a hybrid position (2x per week) in either our Irvine, CA or Phoenix, AZ office.

Job Duties

• Develop and execute compelling social media content, from concept to publishing, across LinkedIn, Meta, Instagram, TikTok, and other relevant platforms, representing both the Planet DDS brand and select executives.
• Produce multimedia content (images, short videos, carousels) using tools like Canva or similar.
• Craft posts that not only follow brand voice and style standards but also carry Planet DDS strategic messaging as the throughline.
• Execute organic social media campaigns to support product launches, events, and marketing initiatives.
• Partner with other members of the Marketing team to ensure social content supports broader growth marketing, product marketing, and brand team goals.
• Monitor and respond to comments, messages, and mentions in a timely and professional manner.
• Proactively engage with relevant industry communities, partners, and influencers to expand reach.
• Track performance metrics (engagement, reach, impressions, conversions) and provide actionable insights.
• Test and optimize content for maximum engagement and ROI.
• Maintain awareness of dental industry trends and competitor activities to keep content relevant and competitive.

Skills & Qualifications

• 2–4 years managing social media for a B2B or B2C brand, preferably in dental, SaaS, healthcare, or technology.
• Strong writing and editing skills with an eye for brand tone.
• Proficiency in social media management and project management tools (e.g., Hootsuite, ClickUp).
• Basic graphic design and video editing skills (Canva).
• Understanding of social media analytics.
• Creative, proactive, and detail-oriented.
• Comfortable working in a fast-paced, evolving environment.
• Passionate about connecting with audiences and telling brand stories.