Social Media Marketing Specialist

Healthy and Natural Beauty USA Corp; Piscataway Township (NJ); Hybrid; USD 52,000 - 76,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Health and Natural Beauty USA Corp, located in Piscataway, NJ, is seeking a Social Media Marketing Specialist to support our digital marketing initiatives. Hybrid role focused on growing audiences and driving engagement with data-driven content and measurable outcomes.

The successful candidate will plan and execute social strategies across Instagram, TikTok, and Facebook, collaborate with internal teams, and stay ahead of wellness and beauty trends in a consumer products environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in social media management or digital marketing.
• Proven track record of growing social media presence and engagement.
• Strong understanding of social media platforms, algorithms, and best practices.
• Proficiency with social media management and analytics tools.
• Excellent written and verbal communication skills.

Responsibilities

• Plan, develop, and execute social media strategies aligned with brand and business objectives
• Manage and maintain active presence across key platforms (e.g., Instagram, TikTok, Facebook)
• Create, curate, and schedule high-quality content that reflects brand positioning
• Monitor and engage with online communities, including responding to comments and direct messages
• Track, analyze, and report on performance metrics, providing actionable recommendations
• Collaborate with internal teams on campaigns, product launches, and promotional initiatives
• Stay informed on industry trends, platform updates, and emerging opportunities

Skills

Social media management

Digital marketing

Customer engagement

Analytical mindset

Excellent communication

Education

Bachelor’s degree in Marketing/Business Administration

Tools

Social media analytics tools

Social media management tools

Job description

Job Description

Job Description

Location: Hybrid

Schedule: 20-40hrs

Position Overview

We are seeking a highly motivated and results-oriented Social Media Marketing Specialist to support the development and execution of our digital marketing initiatives. This individual will be responsible for managing social media channels, driving audience growth, and contributing to overall brand visibility and engagement.
The ideal candidate combines creative thinking with analytical insight , and has a demonstrated ability to translate social media efforts into measurable business outcomes.

Key Responsibilities

• Plan, develop, and execute social media strategies aligned with brand and business objectives

• Manage and maintain active presence across key platforms (e.g., Instagram, TikTok, Facebook)

• Create, curate, and schedule high-quality content that reflects brand positioning

• Monitor and engage with online communities, including responding to comments and direct messages

• Track, analyze, and report on performance metrics, providing actionable recommendations

• Collaborate with internal teams on campaigns, product launches, and promotional initiatives

• Stay informed on industry trends, platform updates, and emerging opportunities

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field

• Minimum of 3 years of experience in social media management, digital marketing, or customer engagement

• Demonstrated track record of successfully growing social media presence and engagement

• Strong understanding of social media platforms, algorithms, and best practices

• Proficiency with social media management and analytics tools

• Excellent written and verbal communication skills

Preferred Qualifications

• Experience within Wellness, Oral Care, Health & Beauty, or related consumer product industries

• Familiarity with eCommerce environments, including Shopify and/or Amazon

• Experience working with influencer partnerships and user-generated content strategies

Company Description

Health and Natural Beauty USA Corp has 30 years of co-packing and contract manufacturing expertise. Our state-of-the-art facility is cGMP registered and located in Piscataway, NJ. From custom product formulation and design to exclusive package engineering, our technology and development teams have the capabilities and innovative knowledge to deliver. Our patented formula of our own brand "SprinJene Natural toothpaste" is distributed all over the country and abroad.

Company Description

Health and Natural Beauty USA Corp has 30 years of co-packing and contract manufacturing expertise. Our state-of-the-art facility is cGMP registered and located in Piscataway, NJ. From custom product formulation and design to exclusive package engineering, our technology and development teams have the capabilities and innovative knowledge to deliver. Our patented formula of our own brand "SprinJene Natural toothpaste" is distributed all over the country and abroad.